Nutrition Overload: Killing me softly?

Now, don't get me wrong. I know I've done well. My reputation within the supplements industry goes before me. I'm a well known health writer. I'm known for my witty presentations and biochemical banter. And I'm also a bit of a big head, in the humblest possible way.

But I'll be honest with you. Sometimes, when I sit down to write, I feel like a nobody...

…because of information overload.

Today, I've already seen about 42 nutrition articles. Gut this, keto that, lose weight, gain weight, what is weight, stress and nutrition, exercise and nutrition.... nutrition, nutrition...nutrition. More nutrition and then some. For the past two years, my desire to become a digital diva and a social media savvy has exposed me to more nutrition information than the previous 20 put together.

And I realised, subtly, this information overload has been killing me softly. It's been killing my creativity. Killing my enthusiasm and killing my confidence. The truth is, now I often find myself sitting at my laptop, with my foundation of knowledge and science, fully capable, thinking... sooo... here we are again. What can I give?

And so it began. The start of my slow creative death.

Until I woke up to it. It forced the question. What, exactly do I have? In a sea of nutritional voices, many less qualified on paper (but not necessarily less qualified in outcome or passion), what can I give?

It's made me reconsider. And it's a daily reminder of the need to have a purpose. Now I regard it as a litmus test for current nutritional thinking... no more, no less.

And I gave myself two new professional rules: Compare myself to no one and don't get caught up in the nutritional profile battles.

The result? I'm happier, more creative and don't suffer from writers block nearly half as much.