Numeral trademarks can be considered arbitrary in nature and are entitled to protection
On 1 February 2023 the High Court of Delhi held that numeral trademarks can be considered arbitrary in nature and are entitled to protection (Alphavector India Pvt Ltd v Sach Industries & Ors.?[CS (COMM) 691/2022]). In its order, the court opined that the numeral marks 99 and 91 were deceptively similar to one another in respect of bicycles and bicycle accessories and restrained use of the mark 99.