The Numbers Don’t Lie: Unlock The Power Of Digital Marketing Through Statistics and Data

Digital marketing is a thriving industry, gaining profitable advantages simply because it has become a staple requirement for every business today. Everyone, from small businesses to mid-sized businesses in every niche, desires to scale their business through digital marketing. The power of digital marketing is inherent in its name and approach. By automating this marketing, you can boost your business's growth across all platforms, including social media and an online web. Digital marketing agencies diligently strive to position your business at the forefront. Through collaborative efforts, innovative trends or techniques, and expertise, they bring the genuine results that supercharge your business. There are many aspects to digital marketing, and it is imperative to focus on every aspect to catch more eyeballs. The power of digital marketing goes beyond words. In this blog, we are sharing the numbers that justify its popularity and need in the online world.?

Key statistics or facts about digital marketing?

Global digital marketing spending trends

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Today, every business is becoming familiar with digital ads. When organic search results cease to exist, the digital ad becomes a driving force. That is why the demand is reaching its peak. Whether it's for promotion, advertisement, or the launch of a new product, digital advertising can be the most effective way to reach your target audience. According to the available statistics, we anticipate a $1,367 billion growth in the digital marketing industry by 2033. Based on this number, you can estimate the current value it holds. Brands don’t hesitate to spend on ads if they are yielding better outputs.?

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• The majority of advertising expenditure is allocated to promotional videos and social media advertisements.
• North America is also the city with the largest market share.
• Experts predict that social media ads will surpass TV ad spending.
• Digital advertisers ensure that the duration of ads should not be longer in duration and must be short and catchy rather than longer.

The growth of Video marketing?

According to this graph, you can see how many people are interested in video creation or making. Videos serve various purposes such as informing people about the benefits of a product, promoting it through advertisements, and more. Brands invest a significant amount of money in hiring video creators, and audiences prefer watching videos over reading blogs or captions.

• According to the statistics, short videos capture more attention, and posts with video generate two times more engagement than static posts on social media.
• Every day, people upload more than 400 billion videos.

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SEO, or search engine optimization, will continue to reign supreme.

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Every day, we need to search for various things, whether for personal purposes or for specific products or services. The top search results we see on Google are a result of SEO, and it helps businesses increase their traffic, visibility, and customer visits. Brands that do SEO right have more chances to enhance their brand's image or profile online. As we know, customers' preferences change, which is why Google rolled out new updates to stay relevant and authentic. The SEO team at digital marketing companies can help you deal with daily updates and new techniques more effectively.

According to Hubspot, there are 15% chances of leads being converted by SEO.

Content marketing can boost your growth.

Statistics predict that the content marketing industry will expand by 107 billion dollars by 2026. Content marketing is once again an evergreen trend through which you can educate, nurture, and make the intended audience aware by creating blog posts, infographics, podcasts, or video scripts. Hubspot statistics highlight the number of brands that use content marketing as an important asset for their business.?

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According to Google trends, people's interest in blogging goes up each time. This is a foundation for creating a loyal audience who educates, nurtures and is aware of the brand and its purpose. It can be a strong weapon that you can use to get better insights online.?

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Role of AI and Automation?

The market for AI and automation is flourishing, and digital marketers prefer to use them for content creation and much more. There are also many new and innovative AI tools available to reduce the cost of the labor workforce, cut time, and increase efficiency.

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CHATGPT, GEMINI, and Jasper are some of the AI tools that are in demand, and when incorporated into a content marketing strategy, they produce the best quality results. Along with content creation, AI also helps with monitoring, predictive analysis, and customer assistance. In the coming years, the AI market will conquer the whole market and reduce the workload on the shoulders of digital marketers.?

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Conclusion?

In summary, we just want to conclude that the potential of digital marketing is undeniable, and if you work with the best digital marketing agencies, they can help you meet your end goals. Incorporating AI into the digital marketing techniques and learning or adapting the new strategies every time will help to improve your brand profile in front of the audience. Understand what your desired needs are and how you can better serve them through digital marketing tactics. Real marketing shouldn't be like marketing, and that is why you should communicate with them like a human, and instead of selling just products or services, try to build connections. Brands that focus on strengthening the relationships with the audience grow far more than expected.?