Number 9 is available...
?? Dr STEVE LABORDA
CEO | Chemical Industry Expert ?? | Author | Focused on Customer Excellence and Profitability through Value Selling and Sales & Marketing Enablement
Hello there, and welcome to the 9th edition of the Commercial Excellence (CEX) Weekly Update.
Our newsletter is designed to keep you informed and up-to-date with the most important developments in these areas, so you can stay ahead of the competition and drive success for your organization. You will get a summary of the main posts from valuebizbooster
If you missed the posts of this week, here are the last about commercial excellence, sales, marketing, and pricing.
So, whether you're a sales professional, marketer, or pricing strategist, join us each week as we explore the latest trends shaping the world of B2B manufacturing sales and marketing excellence.
I hope you enjoyed so far the editions of the CEX weekly update!
"The golden rule for every businessman is this: Put yourself in your customer's place." Orison Swett Marden
Last week, we discussed the importance of understanding customers' buying journeys in the virtual coffee. READ MORE
"?? ???? ???????????????? ???? ???????? ???????????????? ???? ???? ??????????????????, ?????? ???? ?????????? ?????????? ???? ????'?? ?????? ??????????????????…"
?? Do you know this situation? Do you see the situation as a salesperson? You are in negotiation with a customer. You have provided him with a lot of support in the past door. Now at the Negotiation point, he tells you that he can't accept a price increase because it is not justifiable. READ MORE
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"?? ???? ?????? ???????????????????? ???? ???????????????????? ???? ???????????? ???? ?????????? ?????????????? ???? ???? ?????????????????????? ?????????? ????????????????????????."
I am always surprised and worried that experienced salespeople do not need to develop through training and reading ... though sports professionals, even professional athletes, are training several times a week ...so why not sales professionals?
Do you have 25 or 30 years of experience in selling or more, having one year of experience repeated 25x times? READ MORE
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As a B2B salesperson, it's essential to understand your customers' buying journey. READ MORE
In this week's newsletter, we touched on the themes around Customer Centricity, Value-based Selling and Competencies Development. I hope you found those relevant and helpful for your day-to-day activities.
Are you missing a topic, please feel free to reach out and propose those that you would like to see in the coming weeks.