THE NUMBER 1 THING YOUR WEBSITE MUST DO…
If you are thinking about having a website built or having a revamp of your current site, the number 1 thing that your website must do is get your product in front of potential customers. This is the driver behind all of our work at VDL Web Design.
We understand that our clients want their sites to look great and this is no problem for our skilled design team. However, there is no point in having a good looking site that no one can find; this is why we place such value on the behind the scenes of a site for our customers.
A beautiful website that is never seen by a customer is pointless; these types of website are vanity projects. They come from the vanity of designers wanting to showcase what they can do with coding.
We are not vain. We are a business and we understand that a business needs to get its product or service in-front of customers to survive and thrive.
No matter how your website performs or how it looks, keep in mind that it’s primary job is to put your business in front of potential n customers. This means the primary focus of your web-designers should be making sure that your site ranks in search engines.
There is one thing you can do right now to start ranking: start writing new content with keywords that your customers will be using to find your products or services.
Think like your customer. What would they type in to google if they were looking to buy your service or product? Use this as a title for your next blog and write 300 – 400 words about how your product or service fits the bill for that search term.
We believe in functionality over design, however there is no reason why you can’t have both!
If you are managing your own website, click here to download our free eBook on the essentials every website must have.
If you need any help please feel free to call our team 08000 155245