The number 1 sales tactic for 2023 according to MarketingProfs!
Timothy "Tim" Hughes 提姆·休斯 L.ISP
Should have Played Quidditch for England
This?article?from marketingProfs lists 23 sales tactics for 2023 and which is number 1?
"1. Master virtual selling
Like it or not, virtual selling is here to stay. Across industries and job functions, reports from McKinsey, Gartner, and others agree that virtual is the new normal.
Sellers must go beyond showing up well in virtual sales meetings with the right background, lighting, audio and video quality, and a professional appearance.?Sales reps must be prepared?to seamlessly shift to selling in the digital environment: collaborating effectively, building relationships and trust, and using virtual tools."
We call it walking digital corridors and having digital conversations.?
1.?It isn't about spam.?This connection requests, where you either get pitched or people connect and pitch,?isn't social selling, it's spam.??
2. It isn't "Linkedin training", yes you need to know a bit about Linkedin, but to be successful and move the needle requires you?to be "social".?You need to be able to?walk digital corridors and have digital conversations.?If your target customer does not use Linkedin but uses Instagram, a Linkedin course isn't much use to you.?
3.?We define social selling as?
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"Using your presence and behavior on social media to build influence,
make connections, grow relationships and trust, which leads to
conversation and commercial interaction."
Want to know more about?social selling,?check out my new book
In this brand new edition, I have updated all the text, I have also got?15 practitioners, so?people who are doing this already?to explain how they are get (practical)?business benefit. From the?CEO?that has been running a digital business for over 18 months?to?sales?leaders?who use social selling every day.?
Articles on how these business have and are implementing digital, from?Mercer,?Telstra Purple,?Ring Central,?Cyberhawk,?Namos,?Ericsson,?Crux Consulting,?DLA Ignite?and more.
What does?Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"??watch the video?here
Monopoly, Charades, and Rummikub -- dominating family game nights for 30 years and counting
1 年Social media is one of the most pervasive digital technologies, Timothy (Tim) Hughes 提姆·休斯. Learning how to build relationships virtually, at scale, is a mission-critical skill for everyone, especially sellers.
At my core, I am a teacher. I'm great at the middle of conversations. I'm not as athletic as I remember being.
1 年"LinkedIn training" is like knowing how to work the room at a convention, Timothy. Sure, you need to connect with prospects where they're at. But there's so much more that comes after that and elsewhere!