?? Nudging Employees to Make More Sustainable Choices

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By Wolfgang Freibichler, Daniela Rathe, Lucia A. Reisch, Sebastian Rudolph, and Cass R. Sunstein | February 14, 2024

Decarbonization efforts across various sectors have affected the car industry tremendously — especially sports car manufacturers. At Porsche, efforts such as the development of the electric Taycan in 2019 have begun to change a culture enamored with the Porsche’s traditional, distinctive flat-six engine. The company itself has endeavored to encourage “employee sustainable behaviors,” such as the voluntary adoption of electric vehicles for leasing by authorized employees eligible for company cars. As a result, over half of this employee group have elected to drive electric vehicles. The authors outline how they did it using the behavioral science of nudge management.

1. Nudge Management
2. Message Framing
3. The Results

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