NSN and Shopify: 5 Cities to Boost Global Entrepreneurship

At NSN, we never stop exploring new ways to connect our ventures with the world; this time, we’ve done it on a grand scale. Thanks to our collaboration with Shopify, and with our co-founder Andrés Iniesta, we’ve brought the essence of our brands to five key global cities: Madrid, Barcelona, Seoul, Amsterdam, and London.

We unveiled billboards in each of these cities showcasing the ventures born from the partnership between NSN, Andrés Iniesta, and Shopify. These are three standout brands making waves in their respective industries:

• GUAVA BIKES : Redefining the gravel biking experience with bicycles designed to explore new horizons.
• Mikakus Barcelona : Urban and sophisticated footwear designed for those who want to stand out with style.
• Capitten : Athletic footwear combining design, performance, and comfort, inspired by the values of football and excellence.

This strategic initiative not only reinforces our commitment to brand awareness but also positions our brands in high-impact settings. Why? Because we understand that a strong presence in these cities means more than just visibility—it’s a unique opportunity to connect with both local and international audiences.

Why these five cities?

Cities like Madrid and Barcelona are not only cultural benchmarks in Europe but also vibrant markets with consumers eager for innovative propositions. Seoul, on the other hand, is a global trendsetting epicenter, while Amsterdam shines as a European hub for creativity and sustainability. Finally, London stands out as a key stage for brands aiming to resonate in the international market.

We achieve more than visibility by leveraging strategic locations in these metropolises. We create a lasting impact on brand recognition, engaging with a diverse audience that shares the values of innovation, design, and quality represented by our ventures.

The numbers behind the impact

Recent studies show that billboard campaigns in high-traffic areas can generate:

1. A 23% increase in brand recognition, thanks to their massive reach.
2. A 30% uptick in traffic to digital platforms like Shopify, complementing the physical experience with the power of e-commerce.
3. A 50% surge in social media engagement, demonstrating how physical-world actions directly influence digital conversations.

From an ROI perspective, this combination of physical and digital marketing represents one of the most effective strategies for connecting with both local and international consumers.