Nowista #17 ? Pay attention!
Raul Arantes
Award Winning Creative Director, Design Director | Cannes & Webby Winner | EMBA candidate
Our most formidable asset is the art of attention. In a world that can feel like a whirlwind of noise and news, honing the art of attention has become a secret superpower. For the creative souls out there, the dreamweavers and idea-spinners, attention is a precious commodity.?
Things now
?? Take an Immersive Journey Through an Ancient Rainforest’s Mycelial Network in ‘Fungi: Web of Life’
“Everywhere you look, there are stories unfolding around fungi, connecting all life in the forest. But of all the fungal species on Earth, we’ve only described about five percent,” says biologist Merlin Sheldrake (previously) in the trailer for the visually stunning, immersive new film Fungi: Web of Life.
?? ER visits for Christmas decoration injuries
It is dangerous out there!
Trend Reports 2024
Who doesn’t love a report? What about a repository with all of them? Credits to Amy Daroukakis , 赐恩?? , Gonzalo Gregori , Iolanda Carvalho .
Playlist of the week
Pay attention!?
A few things about attention
Our most formidable asset is the art of attention. In this modern era, where the cacophony of information inundates us from all angles, mastering the craft of focus has become a priceless skill.
For creative souls, those who dance with imagination and court innovation, attention becomes the currency of their craft—a treasure that can either birth brilliance or bury it.
The brain is actually more like an overgrown garden that is constantly growing and throwing off seeds, regenerating and so on.
Milton Gleiser, a man who danced with thoughts, once described the brain as the body's most malleable organ. He rejected the cold, mechanical analogy of the brain as a computer. Instead, he saw it as a wild, untamed garden, ceaselessly sprouting new seeds, constantly in flux. He believed that our brains are shaped by every encounter, every experience, even those that lurk in the shadows of our consciousness.
This insight suggests our incredible capacity to steer our focus to illuminate specific parts of our reality. The attention we give doesn't just observe the world; it morphs it, making us not just spectators but creators of our own universe.
Our identity acts as the lens through which we perceive reality, a kaleidoscope of impressions that defines what we unearth. It's through attention that we summon worlds into existence.
Attention brings the world into being.
Who we are shapes how we perceive. And our perception, in turn, sculpts what we uncover. As Iain McGilchrist so poetically put it, 'Attention brings the world into being.' In essence, attention is not just about focusing but about birthing the world as we know it.
Advertising
Outback's Creepy Koala Will Decide If You Get Xmas Steak
Design
See the Dezeen Awards 2023 winners
See the winners for the 2023 edition of Dezeen Awards, the architecture, interiors and design awards programme organized by the design magazine Dezeen.
领英推荐
Featured
YuehYueh Liu
YuehYueh Liu, a Taipei-based graphic designer, is renowned for her exceptional graphic design and visual artistry work.
Bj?rn ?berg
Bj?rn ?berg is a Swedish illustrator and graphic designer based in Gothenburg, Sweden, with over fifteen years of expertise in editorial, informational, and commercial illustration.
Ibán Ramón Rodríguez
Ibán Ramón Rodríguez, a professional designer since 1994 and the founder of his design studio in 2001, resides and works in Valencia, Spain. Specializing in corporate graphics, editorial design, and visual communication, Ibán Ramón is known for his cultural and institutional image sector expertise.
Jean Ducret
Jean Ducret, a graphic designer from Geneva, Switzerland, is a visual innovator. His work is marked by impeccable art direction, a penchant for experimentation, and a versatile design style.
Sofia Noceti
Sofia Noceti, a talented graphic designer and creative director based in Buenos Aires, Argentina, operates under the banner of Sofianoceti (STUDIO). Specializing in branding and graphic design, Sofia's creative practice offers holistic solutions rooted in research and conceptual depth, resulting in the development of distinctive visual identities.
PATTEN
PATTEN, the innovative design studio founded by Carlos Egan and Aida Novoa in Spain, is known for its bold graphic language and creative approach.
Atipus
Atipus, the Barcelona-based graphic design studio founded in 1998, is renowned for its strategic and conceptual approach to design. They excel in identity corporate, packaging, and web design, focusing on simplicity and creativity. Follow them: Atipus .
Thanks for tuning in! Share the love ??, and see you next week! ??