A Trick to Remarket to Your Competitor’s Visitors

As every digital marketing professional knows, Remarketing is a good option to convert past visitors of our website who didn’t purchase from you. So one night I come up with a question:

CAN I REMARKET TO MY COMPETITOR’s VISITORS?

So I start thinking on that and there is no direct way to do this as remarketing is done through the cookie which was saved in the browser of visitors when they visit our website and for sure we cant do this for our competitor’s website visitors.

Wait….!!! Google gives us two interesting options to increase our remarketing lists beyond the actual visitors

1. Similar Audience
2. Google Managed Smart List

Let me explain how we can reach to the visitors of our competitor’s website through these options:

Trick 1: As we know Google Adwords Similar Audiences feature allows us to find people who share characteristics with our website visitors, so we can show our ads to people whose interests are similar to those of our site visitors but they are actually not our site visitor, so who are they?

Visitor of our competitor’s website!!!

Not impressed with my 1st trick?? Don’t worry I have another trick for you!

Trick 2: Make a remarketing list of your website visitors who complete a transaction on your website, so you will again get a list of similar audience and what do you think Google will add into this similar audience list?? It’s a big probability that this list will contain the customers of your competitors, those who have bought form one of your competitor.

OR if you are risk averse you can always trust Google, they have started a GOOGLE MANAGED SMART LIST.

To generate that list Google Analytics applies machine learning to your conversion data to determine which users are most likely to convert in a subsequent session. Then, Google Analytics dynamically manages the Remarketing Audience to focus on those users.

Machine learning uses dozens of signals, including location, device, browser, referrer, session duration, and page depth to identify the users who are most likely to convert in a subsequent session. The model is typically updated daily to reflect the latest data to which Analytics has access, and users are automatically added to or removed from the Remarketing Audience based on that model.

I hope you will agree with me, coz I am trying this and its working for me, try it and share your experience with me.

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