If Not Now, When? Is 2025 Your Year to Start Coaching?

As 2025 approaches, many reflect on career goals and new opportunities. For aspiring business coaches, there’s no better time to take the leap.

Imagine launching a business where you guide others to success, work flexible hours, and build a brand around your expertise. That’s the reality for countless coaches who chose to make the leap - and their clients are thriving too.

What’s Holding You Back?

Fear of Financial Risk?

Everyone has their own comfort level when it comes to risk; and starting to run a coaching business - whether as a side hustle or full-time - goes beyond many people's comfort levels.

You often feel like you're taking risk after risk as you find yourself blindly spending money on things like marketing, business development, sales strategies, coaches, and much more without knowing if they'll align together.

So, how can we make it easier for you to accept that risk?

The answer is to test and measure everything and minimise the risk involved.

In other words, we remove the guesswork and only give you the numbers and facts so you can invest in only what will work.

For example, we can measure how much it would take to acquire a new customer VS how much that customer would be worth to you.

Imagine it costs $800 to acquire a new customer by introducing new marketing strategies, but a new customer would bring in $20,000. Knowing the value of that customer suddenly turns that $800 from a risk to an investment.

Without knowing these critical figures, you blindly spend time and money and risking not getting any return. That's why we prioritise managing the risk by only giving you the numbers, figures, and facts so you can better understand where to invest your money into your coaching business.

Uncertainty about demand?

Options for coaching business owners are to fund it yourself or join a franchise.

When you go it alone, all the financial responsibility, the marketing, the lead generation, and everything else falls on your shoulders.

When you join a franchise, you might think you're gaining a solid framework for success, but in reality, you're often buying into limitations.

Franchise boundaries typically come with strict territorial restrictions. Once your territory is saturated, that's it - you can't grow beyond those boundaries. You're effectively paying to cap your own business potential.

Instead of limitless expansion, you're boxed in, unable to reach new markets or explore broader opportunities. This model can stifle your growth and limit your business exposure, keeping you from fully capitalizing on your potential.

We help you break free from these constraints, allowing your business to scale without the rigid limitations of traditional franchises.

Instead of paying to limit yourself, we empower you to expand on your own terms, ensuring that your business has room to grow and thrive without artificial boundaries.

Lack of a clear plan?

Coaching businesses often struggle with insufficient marketing and branding due to a reluctance to invest in these areas, leading to them not connecting enough with their target market through direct messaging or through content.

Many new businesses rely too heavily on networking and word of mouth, which are insufficient if you want to grow.

Owners may try to cut costs by handling marketing themselves, resulting in unprofessional branding that fails to attract clients. Investing in quality marketing and branding is essential for making a strong first impression and establishing credibility, ultimately helping the business succeed.

We help you from website development and optimisation, creating unique content that promotes your expertise in your market, and aligning your social media with your business branding. Click here for our full FAQ list to answer all of your questions.

Book a no-obligation chat with Matt today. For U.S.-based clients, click here; for Australian clients, click here.