Now is the Time to Package Your Genius and Create Your Future

Issue 19 |

As economic uncertainty grips the U.S., many professionals are facing an unsettling reality: layoffs in tech, media, federal government, and beyond are becoming increasingly common. For those who have built their careers within traditional employment structures, this moment feels precarious. But while corporate layoffs may threaten financial security, they also present an opportunity—one that I personally embraced over a decade ago.

During the Great Recession of 2008-2009, my husband and I both lost our jobs within months of each other. With an infant in tow and another baby on the way, I had to make a choice: cling to the hope of another employer saving me or take control of my own destiny. I chose the latter.

That choice led me to develop the framework that eventually became Package Your Genius—a five-step methodology to help individuals uncover their unique talents, build their brands, and create sustainable businesses around their expertise.

Today, we find ourselves in a similar economic climate, and I believe my first book Package Your Genius and its companion workbook are more relevant than ever. If you’re navigating layoffs or simply seeking a more stable, self-determined future, here’s how you can start reclaiming your power:

1. Identify the Problem You Solve

People don’t pay for skills; they pay for solutions. Ask yourself: What do people thank me for? What problems do I naturally solve? In my book, I encourage readers to reflect on their strengths and past peak moments to uncover the unique value they bring to the table.

2. Craft a Message Around Your Expertise

Once you know your value, the next step is communicating it effectively. Whether through a personal brand statement, a compelling LinkedIn profile, or thought leadership content, clarity and consistency are key.

3. Position Yourself as an Authority

Your message isn’t just about you—it’s about how you can help others. Share case studies, speak on relevant topics, and demonstrate your expertise through articles, podcasts, or events.?

4. Broadcast Your Genius

In today’s digital world, visibility is everything. Utilize social media, mainstream media, and public speaking to expand your reach. Now is the time to be bold about what you bring to the table.

5. Monetize Your Knowledge

A job loss can feel like the end of financial security, but it doesn’t have to be. The same skills you used in traditional employment can be repackaged into consulting, courses, books, or training programs. Diversifying income streams is the ultimate career insurance.

You Are Powerful

Layoffs, economic uncertainty, and financial anxiety can all shake our confidence, but they don’t define our future. The skills, experiences, and insights you’ve accumulated are valuable—and with the right positioning, they can become the foundation of your next chapter.

I created Package Your Genius during one of the hardest seasons of my life, and I know firsthand how daunting reinvention can feel. But I also know the power that comes from stepping into your expertise and taking control of your career.

If you’ve been wondering what’s next, the answer may already be inside you. You are more powerful than you think. You can do it!

?? In The Press - The Rest Revolution On NBC4 Washington

This week, I appeared on NBC4 Washington for Jummy Olabanji 's book segment. We had an awesome conversation and you can watch the replay below.

?? Recommended Reading | How Package Your Genius To Transition Into Consulting - This Week on Forbes

If you’re a high-achiever with deep expertise, consulting can be a power move.

Yet, so many professionals hesitate to step into consulting because they see it as more of a back-up plan. They believe they need more experience, they’re not “ready” yet, or they’ll struggle to find clients.

But your expertise is already valuable, and consulting can be a smart next career step, especially for professionals recovering from burnout.

Many brilliant professionals reach a crossroads in their career where they realize they crave more autonomy over their time, they want to choose who they work with instead of being at the mercy of toxic workplaces, or they’re tired of fighting for a seat at the table when they already have so many of the answers.

Consulting isn’t about starting over. It’s about owning your expertise and packaging it in a way that allows you to get paid for what you already do best.

Here’s how you can package your genius to transition from a traditional job to a consulting business that honors your expertise, time, and lifestyle goals. ?? Read How To Package Your Genius And Transition Into Consulting in Forbes

?? Spring Reading - The Rest Revolution x Package Your Genius

If you haven't gotten your copy of The Rest Revolution, it's available everywhere online even in audiobook form. Go here to buy it at your preferred retailer.

If you're looking for tools to help you become a better student of yourself, you're in luck! Self-discovery is kind of my thing.

Package Your Genius - my first book - is a critical read if you’re looking to transform your expertise into a brand you can monetize. The Package Your Genius workbook is great for self-discovery, and I also have more digital tools in my shop here.

?? Build a Brand and a Life Beyond Burnout

If you're interested in what I've been sharing and want to engage further, let's talk! Book a call so we can discuss:

• My 1:1 coaching work with high achievers
• Thought leadership and personal branding
• How to build a life that incorporates your rest and well-being and combats burnout behaviors
• A story you'd like me to explore or write for your outlet
• Bringing me in to speak to your group

?? Grab a time on my calendar here → [Book Some Time Now]

About Amanda Miller Littlejohn

If we haven't yet met, I'm Amanda Miller Littlejohn and I am a nationally recognized executive coach, personal branding strategist, mental health advocate, and author of The Rest Revolution. For over a decade, Ive helped high achievers—from corporate executives to creative entrepreneurs—clarify their genius, package their expertise, and achieve visibility and influence in their fields.

I am a 2024-2025 Rosalynn Carter Mental Health Fellow whose work has been featured in Forbes, The Washington Post, and Fast Company, among other major outlets. Drawing from my own journey of overcoming burnout, I now teach professionals how to balance ambition with alignment. Through my signature programs, including the Package Your Genius Academy and Seasonal Clarity, I empower leaders to build powerful personal brands while reclaiming their rhythm and redefining success on their terms.

I love hearing from readers - drop me a comment or send me a message to say hi!