And, Now Time for an Obscene Profit Break

Just a quick note to Say Rest-in-Peace RUSH.

So many things for the "Ditto Heads" to remember. I always chuckled at the "Obscene Profit Break" and "Talent on Loan from God"

There are so many things to learn from his career but, a big take away for me is that you don't become the highest paid radio personality in history, or incredibly successful in any field - by being milquetoast.

In any given year either Howard Stern or Rush was the highest paid radio personality.

Both controversial.

Both with RABID fans.

Both with huge audiences that would listen for hours at time.

Rush was a large personality.

Loved by Millions. Hated by Millions.

Laughing as he lived in his multimillion dollar ($65,000,000) 34,000 square feet Palm Beach Home, jetted around on a $60,000,000 Gulf Stream G650 while helping elect President's, push a conservative agenda, and make being a conservative fun.

If you wanted a great model of not doing what everyone else does. Of being a personality. Of entertaining your audience as FIRST priority, I can think of few that would be a better model.

He famously said his role was:

1. Entertainment;

2. Entertainment;

3. Entertainment.

And, among other things Rush's show was an INCREDIBLY effective Direct Response Marketing Platform despite various efforts at boycotts and some periodic flareups of controversy the show found and kept VERY loyal advertisers for one and only one very important reason - it sold HUGE quantities of goods and services. At no time along the way did any of it make much of a dent in his audience or, his income.

Anyway, a great example of figure out the WHO. Who's your audience. Be a character. Don't be boring. Be willing to offend and even repel those who aren't your target audience.

And above all be proud of what you do and be clear what you stand for without apology.

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Stephen Oliver’s Wealth Mastery was founded in 1999 (previously also known as Extraordinary Marketing.)   Our program is designed for Financial Advisors and similar professionals to teach them effective sales, marketing, and practice management practices.

We provide a combination of mentoring, coaching, peer support and accountability to grow financial practices utilizing a range of focused and effective marketing and sales processes.

For Financial Advisors we provide a free package of support materials that includes two special reports: “10 things that you must do to grow your financial practice,” “Social Media Marketing for Financial Advisors,”  Along with two of Stephen Oliver’s business growth books: “Everything I Wish In Knew When I Was 22,” and, “The Way of the Mile High Maverick” along with several valuable training videos that include “The Bozo Explosion,” and “Key Growth Secrets for Financial Advisors.”    Receive these free gifts at: https://www.AdvisorWealthMastery.com

You may contact us at:  [email protected] or, by phone or text at 1-303-808-8719.   

About Stephen Oliver.   Stephen Oliver graduated from Georgetown University with a degree in International Economics, expecting to go onto a Harvard or Wharton MBA then onward to Wall Street.  Instead he ended up in Denver, an started 6 martial arts schools in 36 months.   He ended up with over 2,500 active students and promoted one of the largest martial arts tournaments in the country along with 100’s of other events.   Very early on professionals ranging from Financial Professionals, commercial realtors, lawyers to, of course other martial arts schools sought him out as a consultant on Marketing, Sales, client relations, and staff development.   He completed his MBA in 1992.  His first book in 1999 was on using the internet to market a small business.   Since then, he’s written a number of books on business management, marketing, personal development, and sales and has worked with 100’s of clients on growing their businesses aggressively and effectively.   He’s taught business seminars all over North America and has shared the stage with speakers ranging from former NYPD commissioner Bernard Kerik to Tony Robbins and Brian Tracy to marketing guru’s such as Dan Kennedy and Jay Abraham.  More at LinkedIn:    https://www.dhirubhai.net/in/stephencoliver/