Is Now The Time To Jump On The LinkedIn Bandwagon?
I've got a confession to make. And I'm reaching out to you all for help...
I've been far, far, far too slow at using LinkedIn for business purposes.
I understand how to use Twitter and have done OK on there. Same with Facebook, in fact for my industry I'm pretty confident I'm market leading at both. There's not many "public figure" verified Chartered Accountants on Facebook! Even Instagram comes easy.
The tricky one is LinkedIn. All the nuances of the culture. Posts vs articles vs group posts. The unspoken comments in posted comments. And avoiding the viral "click like on this pretty ladies picture" posts, which seem to only lead to random proposals from far away lands.
I did a social media audit just recently, for a media project I'm working on. I wanted to establish my reach, and the platform I have available to me. Of my >33k followers, over 4k are on LinkedIn. So, I've got a good base to start from.
If you were in my shoes, how would you start using LinkedIn properly, and what tips do you have for me?
Helping organisations to develop leaders and the business by using business psychology.
7 年Another way of learning how to use and not use this platform is to hear and learn from experts, like James Potter. Well worth your time and small investment. ROI, and all that. Good luck! Create it...
Author, keynote speaker, multiple business owner.
7 年Cheers Kevin Reed. I'm sure it is. After all, all of my connections have connections... Just need to work out how best to amplify my message :-)
Consultant - content and engagement at Foulger Underwood
7 年I'd also add that, while you're really well connected already, LinkedIn is a half-decent contact book for both close contacts, while giving you the opportunity to scour a book of potential new contacts - some of which will have links with your current contacts....
Author, keynote speaker, multiple business owner.
7 年Thanks Al. That'd be massively appreciated! Will drop you a message.
I help expert business owners get more business. What's the biggest barrier to your next customer? Want the fix for free? Start here: MarketingMasteryScore.com | or Whatsapp me on +447939085849 | International Speaker
7 年For you: it's a thought leadership platform to showcase your awesome knowledge and a group to grow and engage, amplify and grow :) Happy to jump on a call later or tomorrow or early this week and spitball some ideas old bean.