Now is the time for CMOs to become fully GenAI Literate.

Part of the philosophy of my new Brand and Marketing consultancy is to utilize Generative AI in all we do; so frankly I can focus less of the hardcore day to day work, and focus on deeper strategic planning, and execution.

Generative AI has emerged as a powerful tool for marketers, offering new avenues for creativity, personalization, and efficiency in various aspects of marketing campaigns. By leveraging advanced neural networks and machine learning algorithms, Generative AI enables the generation of content such as text, images, videos, and even product recommendations.

We can now use it to automate content creation, personalize messaging for different audience segments, optimize ad creatives, and enhance overall user engagement. As you will already know, tools like OpenAI's GPT-3 and DALL-E have revolutionized content creation by producing human-like text and generating visuals from textual descriptions, respectively.

Note - MOST of these tools have a FREE trial, but will then offer a subscription or one-off fee. We've subscribed to most of them. We've already seen efficiency gains; where a client reduced its content production costs by 30% through AI.

Here's a brief overview of the top Gen AI tools (we're aware of) that can help us all market a product:

OpenAI GPT-3: Generates human-like text, GPT-3 can be used for content creation, email marketing, and customer service automation.

Runway : This tool provides a simple interface for creatives to explore the possibilities of Generative AI, including image generation and style transfer.

DeepArt.io: DeepArt allows users to create custom artwork using AI algorithms, which can be used in marketing materials to attract attention.

DALL-E: Created by OpenAI, DALL-E is a neural network that generates images from textual descriptions, offering new possibilities for visual content creation in marketing.

Artbreeder: This platform enables users to evolve images by blending them together, making it a useful tool for creating unique visuals in marketing campaigns.

Copy.ai: Copy.ai uses AI to generate marketing copy, social media posts, and ad creatives, saving time and effort in content creation.

VizPainter: VizPainter uses AI to generate data visualizations and infographics, helping marketers present complex information in a compelling way.

Charisma: This is a superb AI tool that generates personalized video content, allowing marketers to create targeted messages for different audience segments.

Jacquard : Simple, but effective - it specializes in generating compelling email subject lines and marketing copy to optimize campaign performance.

Relayter Relayter uses Generative AI to create dynamic product descriptions and narratives, helping marketers improve engagement and conversion rates.

Playform: Creates AI-generated art and visuals, offering a creative way to enhance branding and storytelling.

ArtEngine: ArtEngine provides AI-powered tools for image manipulation and creation, offering new possibilities for visual storytelling in marketing.

AdsightPro: Generates audience insights and create targeted advertising campaigns, helping marketers reach the right customers effectively.

Cortex: Cortex offers AI tools for social media marketing, including content generation, audience analysis, and performance optimization.

NiftyImages : Offers personalized image and video solutions for email marketing, helping marketers improve engagement and conversion rates.

MarkupHero: Uses AI to generate visual annotations and graphics for marketing materials, making it easy to highlight key information in presentations and documents.

Versatile: Versatile AI provides tools for generating personalized product recommendations, enhancing the shopping experience and driving sales for marketers.

Taglines AI: Taglines AI uses Generative AI to create catchy and memorable taglines for marketing campaigns, helping brands stand out in a crowded marketplace. Boo - this is where I used to excel..

Text Blaze: Uses AI to generate dynamic text snippets, making it easier for marketers to personalize communications and streamline repetitive tasks.

Lumen5 : Turns text content into engaging video stories, offering a unique way for marketers to repurpose existing content and attract visual-oriented audiences.

Pix2Pix: A tool that uses Generative AI for image-to-image translation, allowing marketers to create realistic visuals from sketches or text inputs.

Voicery: Voicery creates natural-sounding voiceovers and audio content, offering marketers new opportunities for podcasting, voice ads, and storytelling.

Marpipe : Optimizes visual elements in marketing campaigns, helping marketers test, analyze, and improve creatives for maximum impact and ROI.

Generative Design: Generative Design tools use AI algorithms to create innovative product designs and prototypes, assisting marketers in product development and differentiation.

ContentBot.ai : ContentBot is an AI tool that generates SEO-friendly content for blogs, websites, and social media, helping marketers improve online visibility and attract organic traffic.

As Generative AI continues to evolve and become more accessible, marketers are increasingly incorporating these tools into their workflows to streamline processes, boost creativity, and deliver more tailored and impactful marketing campaigns. Moving forward, the integration of Generative AI is likely to play a significant role in shaping the future of marketing by enabling brands to create more engaging and compelling content that resonates with their target audiences.

NOTE - While Gen AI did help in the procurement of the above list - we have tested 75% of the above tools. Productivity and interaction is off the charts.