Now is the Time for Authentic Leadership
Leona Barr-Jones DL FRSA
Chief Executive - East Anglia Reserve Forces’ and Cadets’ Association (RFCA) | Connecting Defence with Society | FRSA FIoD FCMI FInstLM FIAB | Leadership Fellow at St George’s House, Windsor Castle
Authentic leadership is a relatively recent leadership construct based on the issue of integrity.?According to the theory of authentic leadership, to be a truly great leader you must demonstrate authenticity and trustworthiness.?It is no good being one person in the workplace and a completely different person outside of the workplace.?Your personality will be inconsistent, and your team will find it hard to trust you, there will be a disconnect, either consciously or subconsciously.
Sometimes leaders have to take risks and if you live by a particular set of values, you may have to take a risk to be true to those values.?All great entrepreneurs and leaders are risk takers and have strong leadership skills and strong brands. For example Richard Branson and Jo Malone both have strong personal brand values based around their own personalities.?Both Branson and Malone are clear about their leadership role within their chosen business fields and not swayed by the opinions of others.?They are risk takers and by not playing safe they have often made the biggest difference to their businesses.?Working for leaders such as these, creates a loyal workforce that buys into their leader’s vision and creates a brand legacy that is bigger than the individual and has prevailed once they move on.
So what are the key attributes of an authentic leader?
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In order to be an authentic leader, always bring your true self to work and encourage your team to do the same.?As a leader don’t be afraid to be vulnerable and show emotions. Be passionate about your work and fiercely support your team and always remember to share your vision and take them with you.?If you can do this, you and your team can achieve great things together.
Chief Executive - East Anglia Reserve Forces’ and Cadets’ Association (RFCA) | Connecting Defence with Society | FRSA FIoD FCMI FInstLM FIAB | Leadership Fellow at St George’s House, Windsor Castle
3 年A short read for you to consider your #authentic #leadership - you may already actively or subconsciously take these steps to being an authentic #leader - but just refreshing your thoughts on the topic will bring the actions to mind and into focus.
Growth focused Marketing & Sales leader; B2C & B2B; Multi sector experience;
3 年Couldn't agree more Leona!