NOW really is the time you launched your own t-shirt brand.

Author: David Hooker

You’ve been thinking about it for a while, ever since you saw some hipster wearing a super cool yet ultra-simple t-shirt, you’ve been thinking:

“I’ve got some ideas for a line of t-shirts.”

Since then, you’ve played around with the idea in your head, maybe even came up with a fun store name. You’ve definitely looked at other people’s t-shirts and thought, “my idea is better,” but haven’t actually done anything about it.?

Now, the holiday season is approaching, and you could use some extra cash for all the gift-giving.?

Well, NOW, like right now, is really the time to do something with your idea. Before I dive deep into the why, let’s do a quick check on your idea.

Your amazing idea for a t-shirt line is:

• Aimed at a specific audience – like a group of people with a similar identity or hobby.
• Original – it’s not an exact copy of someone else’s idea.

If you can check both these boxes, get excited and read on.?

OK, so why now?

Because the reason we’d all like some extra cash for the winter, is also the same reason everyone spends more money on gifts.?

The festive end-of-year holiday gift-giving extravaganza is still happening this year. Yes, geopolitical events and the state of the world economy may have turned the volume down a little, but people will still be sending presents to their loved ones.?

Are you telling me you won’t??

The thing is that right now, if your idea really is a good one, it has a much higher chance of taking off when people are planning to spend money.?

Let’s say you wait until January to launch your idea as part of your usual (eventually failed) New Year’s resolutions. People aren’t buying in January – they’ve spent too much in December. They’re giving up alcohol and going to the gym, they aren’t shopping for a new t-shirt – they got a bunch last month.?

eCommerce success is a whole lot easier with momentum. To convert visitors into buyers, you need positive reviews. To get reviews – you need buyers.?

The more traffic you get, the easier your SEO efforts will become. It’s that cliched virtuous circle, and it’s important.?

I’ve spoken to a lot of eCommerce merchants using Printify for their print-on-demand stores, and a number of them saw little to no success when they first launched. These are the same merchants who regularly make sales in the tens of thousands every month now.?

But when they first started, the spark that turned into a fire took a while to come. For most, that spark and the subsequent gasoline was the holiday season. Sure, you can kick-start your momentum with purchases and reviews from your friends and family. But if you don’t get purchases from people you don’t know shortly after, you’ve wasted one of the only matches in your matchbox.?

Is it that simple – start now because this is the time that everyone is buying stuff? In a word, yes. But if you need some more convincing, here are some other (less important) factors.

First, it’s easier than ever to get started with Print on Demand. You spend nothing. No buying stock to sell, no contracts with print shops, or negotiations with delivery companies. All-in-one platforms like Printify do it all for you.?

All you need to do is bring your design to your t-shirts and publish them to an eCommerce channel.?

Also, right now, Printify is running an excellent rewards program. They’ll actually give you credit in your account for hitting certain milestones. This means that the rewards are even bigger.?

Next up, remember in times of economic downturn, people are looking for more affordable gifts. Instead of a big, showy gift, something cheaper (but still cool), like a t-shirt, is a more likely gift purchase.?

Last up, if you’ve got time to read this newsletter, you have time to try out your design. What do you have to lose??

In the time it takes to watch two episodes of a series, you could have a range of t-shirts, a great little store, and a way to make some extra money for the holidays so you can make this holiday season not the worst in living memory.

Have any thoughts or ideas you want to share? Reach out to us! Welcome aboard!

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