Now Logitech says the ‘forever mouse’ was just an idea
Logitech recently found itself in hot water after CEO Hanneke Faber mentioned a concept of a "forever mouse" during an interview, sparking concerns that the company might introduce a subscription-based model for computer peripherals. The "forever mouse" was described as a high-quality, software-enabled mouse designed to last as long as a well-crafted wristwatch, with ongoing software updates. The idea led to immediate backlash, as consumers feared that Logitech might plan to charge recurring fees for something as basic as a mouse. However, Logitech has since clarified through its communications head, Nicole Kenyon, that the "forever mouse" is not an actual product in development but rather an internal exploration of future possibilities aimed at creating more sustainable electronics.
Kenyon emphasized that there are no plans for a subscription model for a mouse, and Faber’s comments were more about envisioning future innovations rather than introducing a concrete product. This clarification was necessary after Faber's remarks created confusion, with some interpreting the concept as a potential shift towards monetizing hardware through subscriptions. Logitech reassured consumers that the traditional model of product innovation and upgrades remains their focus, even as they explore new ideas for sustainability. The controversy highlights the growing concern among consumers about subscription fatigue and the potential overreach of subscription models into everyday tech products.