Now let's learn how to create a Google Ad
Learn how to create a Google Ads Campaign

Now let's learn how to create a Google Ad

Franklin J. P. Franklin J. P.

Franklin J. P.

Digital Marketer Specialist

发布日期: 2024年8月8日
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This reading will provide an overview of the seven steps to creating a responsive search ad based on your stated objective.?

These instructions are based on the Google Ad interface, which offers guidance along the way.?

You can opt to create a campaign without defining a goal for guidance by selecting the option when presented on screen.

Seven steps to create a Google Ad campaign?

1. Define your campaign goal

Your goal is what you want to achieve with the ad. There are seven campaign objectives to choose from:

  • Sales: drives sales online, in app, by phone or in store
  • Leads: brings in leads and other conversions by encouraging customers to take action
  • Website traffic: encourages people to visit your website
  • Product and brand consideration: encourages people to explore your products or services
  • Brand awareness and reach: reaches a broad audience and builds awareness?
  • App promotion: increases installs or promotions for your mobile app
  • Local store visits and promotions: encourages customers to visit a physical store location



What's your campaign objective?

2. Choose the campaign type

Next, choose your campaign type. Options include:

  • Search
  • Performance Max
  • Display
  • Shopping?
  • Video?
  • Discovery


Select a campaign type


Set a campaign name

3. Set a budget

Once you select your campaign, move on to set your budget.


Input your budget

4. Choose your bidding strategy


Choose the bidding strategy

5. Select your targeting

Targeting helps define how narrow or broad your audience targeting will be. Your target categories include:

  • Locations
  • Languages?
  • Audience segments?


Select the target audience

6. Create your ad

To create your ad, input information to determine how your ad will appear online. This includes:?

  • Descriptions
  • Final URL
  • Display path
  • Headlines
  • Extensions

Be sure to include at least one of your keywords in your headlines, and create headlines that are relevant to the keywords you’re targeting. Also, use the ad strength indicator as a guide to improving the effectiveness of your ads. Ad strength provides you with feedback to help you focus on providing the right messages to your customers.


Select the Ad Group and input your Keywords

7. Finalize your ad

Once you are ready, finalize your ad by adding your final URL and display path. Use the preview window on the screen to check how your ad will appear online.?


Before going live, check in the preview window how the ads will appear in front of your audience

You should be good to go after that and publish your Ad, for more information on creating a successful google ads campaign do not hesitate to email me at [email protected] and I will be more than please to help.

Hope this mini walkthrough series on how to structure and create a Google Ads was helpful.



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