Now, Later or Never
Every day, hundreds of emails land in your inbox. In a second, almost without realizing it, you put the email into one of three categories: Now, Later or Never.
The "never" emails are immediately moved to the trash. If you have a good spam filter you probably don't even realize how many emails are actually filtered.
Urgent emails from important clients or prospects, and informative emails you know you can consume in just a moment are opened "Now".
The rest end up somewhere in the middle, the "I will read it later group." And let's be honest, sometimes those emails never get read.
If you are filtering your email you can bet your prospective customers are filtering email from you as well. The challenge: How to get people to open your email now?
Stop trying to send the same message to everyone.?Take that large list you have built and start subdividing based on:
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This doesn't mean you have to create five or six completely different newsletters, just read the content through the eyes of each segment. Customizing your email may simply require deleting a link to a local program or?eliminating?a product offer to a group of people who have already purchased.?Occasionally?you may want to send short communication to just existing clients, with a segmented list you can.
Trim your subject lines.?Most email clients may only display 25 characters of your subject line. There is no room for fluff. Get right to the meat of your topic or offer or your reader is going to skip right over your email.
Pay attention to time of day and day of the week.?Divide your list and send smaller batches through out the week at different times. Which get opened? If your target audience is business owners early morning (before 7 am may work really well), busy moms may carve out time for your notes in the evening after the kids go to bed.
Don't take my word for it. Test, test and test again.
And finally,?BE BRIEF. Your readers are busy. Give them the highlights in 250 - 500 words. If they want more, share links. If the email looks too long, they are more likely to move the email into their "later" folder, and it may never get read.
Email works. But it only works when you win the battle for NOW.
FIND MORE EMAIL MARKETING RESOURCES - https://digitaltoolbox.club/email-marketing-resources/
Guiding business owners and executives in effective communication, building better sales & marketing strategies and customer relationships to close more sales in less time, and implementing state-of-the-art technology.
2 年Well the good news Lorraine Ball your newsletter fell into my "Later" category. Just like your podcast More Than a Few Words it's always short and to the point but with valued content. I like you your idea of sub-dividing the list. It takes time but so yields better engagement. Another way to increase engagement is to write according to personality type. Or, include something for each personality type like I have below: ?? Some like to know how "xyz" minimizes risk, or provides a new system or step by step process, or helps with planning and administration. ?? Others are interested in how it helps them free up time, or its new & exciting, world-class even, or offers a competition with a chance to win ?? Yet others will be looking for how it will help their team or community, or help with their personal growth or ways to get people involved in events they're running to support charities they like ?? Then there are those who are looking for logical information based around research, or looks at the big picture, looks at or uses new technology, or helps them develop their expertise. The above is based on CODEBREAKER TECHNOLOGIES, LLC BA.N.K.? Personality Profiling assessment methodology.