Now, Healthy Snacking means Tasty Snacking

Taste and Health. These are the 2 main pillars of the foundation of Makhanawala’s and to highlight this, we targeted one of the greatest myths of all time: "Healthy snacking cannot be tasty.” The main reason for selecting this issue was that today, consumers are becoming more health conscious and restrict themselves to eating regular diet food that does not satisfy their taste. Through our campaign, we aimed to illustrate that these makhanas are more delicious than regular junk food and that choosing these makhanas over junk food can improve health while maintaining taste.