Now Is a Great Time to Rethink Retention and Recruiting

How do you attract drivers so they come to you?

The answer involves the same reasons people go back to restaurants they like what they offer, how they are treated and there are no threats that turn them away such as bad food or bad service.

What does your company offer to attract and keep drivers? Advertising, marketing, word of mouth or something really special that entices the driver to want to work for your company?

One of the major problems to getting and keeping drivers is that the

C-Suite, especially the CEO, is focusing attention in the wrong areas, like a driver not keeping his eye on the road.

Sign-on bonuses, loyalty points and prize programs are nice to have but if the fundamentals of the company operations and culture are not strong enough to keep drivers, the retention problems will continue

The real issue then is the lack of commitment by the C-Suite to do what is necessary to get and keep drivers, rather than what is expedient just to run a company.

At most companies, the people responsible for retention and recruiting are generally at the lower levels of the organizational chart. Instead, they should be considered the CEOs of Retention and Recruiting and should be close to the C-Suite in terms of importance to the company.              

There is a better, more effective and efficient way to get and keep drivers.

Contact us today to help your leadership learn newer techniques for retraining recruiters and everyone who comes in contact with drivers to be more effective and get more and keep more QUALIFIED drivers.  

These are not just words.

 This training really works!

               Call Norris @847-514-6767 or email [email protected]

Portions reprinted with permission from How to Create an Intelligent Driver Retention System by Norris L. Beren

Available only from www.DriversAreFirst.com