Now available: The 2024 and 12th edition of For Love Or Money?

The 2024 and 12th edition of For Love or Money? the annual consumer research study on loyalty and loyalty programs in Australia is now available.

Each year for the past 12 years I consider whether I should invest the time (nights/weekends), money (always more than I plan for) and the energy (mental and emotional) in the annual For Love or Money? research report.

And each year I make the same decision based on answering the simple question – why?

My purpose with For Love or Money? is to identify insights to inspire loyalty leaders to take action and lift their customer loyalty strategies and programs out of the snow of whiteness – towards success.

Yes, I also do it because of my curiosity to keep on learning and this is one way to invest in my growth and to share my learnings with clients to design and deploy valuable loyalty programs.

As you focus on the ongoing optimisation of your customer loyalty and loyalty program strategy, structure and member interaction, my hope is you access the results, observations and insights (roi) available as motivation to:

? Define what loyalty means to your brand from your customers’ point of view and identify the levers to influence those loyalty outcomes.

? Design and deploy valuable and viable loyalty program assets that are meaningful and desirable to your members and profitable over the longer-term for your business.

The 12th edition of the annual Australian consumer research study tracking key trends and insights on customer loyalty and loyalty programs has nine sections.

They include 34 areas of research identifying the consumer and loyalty program members’ views on various dimensions of customer loyalty and loyalty programs impacting strategy, structures, rewards, experiences, technology, and data and so much more.

Section 1: Loyalty is not a program. What is loyalty?

Section 2: The Australian loyalty program landscape

Section 3: The Loyalty Program Experience Index SPVx?? (88 loyalty programs scored)

Section 4: The impact of loyalty programs on the brand experience and members

Section 5: Loyalty program friction: Face up to 21 member frustrations

Section 6: Subscriptions, member interaction methods, card-linking, gamification, ?and exclusive events

Section 7: The Collection of Six Currencies loyalty program members care about

Section 8: Joyalty* Programs. For fun or finance?

Section 9: Loyalty programs and data. Collection, protection, trust, and personalisation

In 2024 there are:

• 12 new areas of insight
• 22 insights tracking trends over many of the past 12 years
• 52 insights summarised with a point of view (What’s the Point?)
• 100’s of insights as go deeper into the gender and generational cohorts of member

The For Love or Money? 2024 report is available as a free Executive Summary, or the comprehensive report is available to purchase.

I hope you find an insight (or many) to inspire you to take action and lift your loyalty strategies and loyalty programs out of the snow of whiteness!

Have a happy loyalty day!

The Point of Loyalty specialises in customer loyalty and Joyalty* program strategy, design and deployment, advising brands on how to achieve long-term loyalty from 'The triple bottom-line of loyalty program success?'.

1. Business: Profitable and sustainable for your business

2. Customers: Meaningful and desirable for your customers

3. Team: With belief and buy-in from your team

Enabled by fit-for-purpose technology + data analysis and insights for action + dynamic personalised member dialogue.

Founder of The Point of Loyalty,?Adam Posner is a customer loyalty specialist and is author of the annual benchmark customer loyalty and loyalty program research study - For Love or Money? now in its 17th edition.

He has developed the The Loyalty Program Experience Index SPVx??, a rating of a loyalty program by its members based on their experience with the program weighted against three key variables of how Simple (S), Personal (P) and Valuable (V) the program is to them.

Adam also created the 'Six Currencies of Collection Loyalty Program members care about' now available as a SPECIAL EDITION of For Love or Money? and the?'Four Factor Quality Program Proposition' framework?to increase member activity.

Adam has been involved in the design and deployment of loyalty and rewards programs and loyalty research across industries including entertainment, education, pharmacy, hotels, trade and various retail sectors.

The contents of this article are the opinion of the author. No responsibility for loss occasioned by any person acting or refraining from the action as a result of the material in this article can be accepted by the author.