NOW, AIR PEACE HAS MORE WORK TO DO!
An airlines price war is imminent!So Ethiopian airlines drops its London fare to just over N600k. I sense the others may do more and as we approach summer, we may see special promos offering about N400k on the lucrative Lagos London route. Even our AirPeace must be prepared for this.The truth is a plane needn’t be full for a flight to be profitable. Airline operators know this. Even when a plane is half full, it may be profitable. So all these airlines on the Los-Lon route have been making two lines of profits: full flights and hideously expensive fares. So they can afford to drop prices and will do so. It’s better to sell all seats with a reduced profit margin than to be elbowed off a potentially profitable route.We now have a buyer’s market. Competition is good.
Let AirPeace now roll out its next strategy; it already has an advantage that just two airlines on the route have; it flies direct to London. So it’s time to start serious marketing and sales promo by offering hard-to-resist deals premised on this advantage of direct flight! Plus there may be the need to get additional aircrafts to meet the demand especially as we approach the summer break. It will be a great investment.Up Economy baggage allowance to between 25 kg and two pieces for example, and Business Class to three baggages of 32kg each. Offer discounted lounge access to Premium Economy and free one to Business Class passengers. Discounted train tickets from Gatwick to Victoria for Business and First class passengers; they provide more than half the revenue! ￡5 free SIM cards to passengers. Etc. They all add up. We all love freebies!Then run some really exciting ad campaigns!It’s only after these and more , and complementing with excellent service that the issue of nationalism and the need to support “our own” will make economic sense. At the end of the day it’s still business! Bon chance!
‘Lolu Akinwunmi
领英推荐
Group CEO
Prima Garnet Africa
C E O at CEO RHABI WOMEN HEALTH CENTER AND MOTHERLESS FOUNDATION
11 个月So it was possible to drop air fare and they decided to be reaping people off. Thank God to likes of Oyema
HR Leader. Strengthening the Organisation...Empowering People
11 个月Well articulated, Mr Akinwunmi.
Experienced business leader, author, and specialist in integrated marketing communication,
11 个月Thank you, dear Lolu. Articulated as only an icon of integrated marketing communications can do. Air Peace has the ball and the advantage. They should play an astute strategic game to win this war.
MD/CEO at CULTURE COMMUNICATIONS LIMITED
11 个月In addition to this most people fly other airlines because of safety and the trust they have in them over the years. Air peace should demonstrate this by talking about it and ensuring that they can be trusted everytime you step on thier plane and even before you do. A good campaign would help achieve this.