November Trends & Insights
Trump 2.0: What does this mean for the UK??
? Trump’s return could shake up UK-US relations. While the UK is prepared, Trump’s unpredictable “America First” stance may make things bumpy. The UK Prime Minister and Foreign Secretary have tried building connections, but challenges loom on trade, defence, and support for Ukraine. With Trump’s focus shifting toward Asia and Europe's expectation to fund more Ukranian defence, the UK faces a high-stakes balancing act.
?? Insight: Relationship management is critical to navigating complex dynamics in global politics and business and is crucial for long-term success and resilience in shifting environments.
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Christmas Has Come Early
? Halloween is over, the clocks have changed, and Mariah Carey has officially defrosted. It can only mean one thing: Christmas is on its way! This year, the festive countdown has started early, with supermarkets and retailers already rolling out their 2024 Christmas ads. Aldi’s Kevin the Carrot is back, along with a charming Roald Dahl character from Sainsbury’s, and Amazon's ad is full of heart. Meanwhile, Waitrose teases us with an Agatha Christie-style mystery, and John Lewis keeps us waiting until November 14th!
?? Insight: Christmas is a time to connect emotionally with audiences and engage in creative and emotional campaigns that strengthen brand loyalty in time for the festive season.
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COP29’s Call for Climate Funding Action
? At the COP29 climate summit in Azerbaijan, global leaders are debating how much funding should go to help developing nations manage climate change impacts, replacing the old $100 billion target set in 2009. The current funding is insufficient, with estimates suggesting $500 billion to $1 trillion a year is necessary. Wealthy countries may expand the contributor list, possibly adding more prosperous developing nations. Activists propose that private investments and taxes on billionaires and polluting companies could raise funds. Accountability is essential to ensure that any set target is genuinely met.
?? Insight:?Businesses must collaborate, invest in sustainability, and stay accountable to align with shifting climate policies and contribute to global efforts in addressing climate change.
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ASDA Demands Workforce Return
? Supermarket chain Asda has joined the growing number of firms demanding staff return to the workplace. With companies like Amazon and Santander pushing for more office days and PwC and Deloitte scaling back remote work options, is this the end for remote working? However, with recent graduates expecting hybrid work flexibility, this could cause some friction, as recent court rulings state that employers are well within their rights to enforce office attendance.
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?? Insight:?Employers must offer flexibility while maintaining team cohesion, and employees should align with business needs. Effective leadership and clear communication are crucial in this evolving landscape.
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Trump’s Win Sparks Crypto Buzz
? Bitcoin has reached a record $80,000 following Trump’s election wins in key states, raising hopes for a crypto-friendly administration. This 2.5% jump in Asia trading boosted Ethereum and Solana as well. Analysts think a Republican-led House could bring policies supporting digital assets, though some caution that Trump’s understanding of crypto remains unclear, adding uncertainty to the future of crypto regulations.[source]
?? Insight:?Leadership changes can significantly impact emerging markets like crypto, making it crucial for businesses to stay adaptable and informed on regulatory developments.
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What We Learn from Barlow’s Viral Moment
? When Gary Barlow shared a family photo, British humour swept social media, with brands like Lidl, Screwfix, and JD jumping in. As the BBC described Barlow as a "national treasure," it’s only fitting that brands were quick to ride the wave, creating reactive campaigns that resonate and show personality. Staying vigilant and acting on trends promptly signals to customers what type of brand they are, reinforcing connection and relevance with audiences through real-time, playful engagement.
?? Insight: Reactive marketing is king in today’s fast-paced social media landscape. Discover how your business can stay relevant and connect instantly to its audience with our experts.?
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?? Would you like to book an expert speaker to detangle the trends and help understand their impact? Let us know, and we’ll find the perfect PepTalk expert for your organisation. Email us at [email protected] or send us a message via chat. You can also call us on +44 20 3835 2929 (UK) or +1 737 888 5112 (US). Remember, it’s always a good time to get a PepTalk!