November Recap – Building Effective Sales Funnels, Hiring Managers #1 Dilemma, and New Equity Legislation

Welcome to the second edition of SaaSCentral, a Teem | Global SaaS GtM Recruitment monthly roundup of exciting news in the SaaS start-up world, hiring tips, and industry trends! On this month's edition…

?? GtM Hiring: should you prioritise experience or attitude?

?? How you can utilize data to transform your sales funnel.

???? Good news if you are a start-up hiring in Germany!

GtM Hiring: Should You Prioritise Experience or Attitude?

It depends. If you have a leader in situ with the bandwidth to inspire, coach, and inspect, go for attitude. If you are a CRO on the other side of the Atlantic, then you need someone you can trust to get on with it. Finding that trusted person is easier if you know how to hire and have the network. - Jim Kinread , CEO at Teem | Global SaaS GtM Recruitment .

A common dilemma for hiring managers – is it better to hire on experience or attitude?

Hiring for either is advantageous. On one side, seasoned candidates (with ample years of experience) will adeptly navigate the challenges of selling a product with limited or no resources. They will have successfully crossed the finish line and will understand the critical elements required for your success.

On the flip side, a stellar attitude (irrespective of experience) is infectious. A salesperson consistently grinding and driven to win no matter what will inspire the rest of the team to follow suit, cultivating a productive sales function overall.

How You Can Utilize Data to Transform Your Sales Funnel

In today's fiercely competitive software start-up world, maximizing sales funnel performance stands as a linchpin for triumph. A data-optimized sales funnel serves as the cornerstone of success for any start-up, affording leaders the capacity to drive cost efficiency, precision in sales projections, and amplified conversion rates. Here’s how you can utilise data to transform your sales funnel into a high-performing one.

Lead Generation - By analysing demographic data, customer behaviours, and preferences, you can benefit from more effective campaigns, increased conversion rates, and improved measurement/analysis abilities.

Qualifying Leads - Not every lead will convert into a paying customer. Implementing a lead scoring model can help identify the most promising leads, allowing your sales team to prioritize their efforts on those leads with the highest potential.

Setting Smart Goals - Utilize data to set realistic and attainable goals for your sales team. By tracking and measuring progress, you can identify areas for improvement and optimize the sales process.

Performance Tracking - Monitor the performance of your sales team through KPIs like average revenue per customer (ARPU), customer acquisition cost (CAC), and customer lifetime value (CLV). This helps in understanding the effectiveness of your sales strategies and making necessary adjustments.

By leveraging data at each stage of your sales funnel, you can optimize your processes, improve efficiency, and increase revenue.

What Does the New German Equity Legislation Mean for the Start-up World?

Exciting equity news for Germany-based GtM professionals and SaaS start-ups!

The recent approval of the “Future Financing Act” means big changes: German employees will no longer pay taxes on income they haven’t yet received from stock ownership plans, and start-ups will benefit from fewer obstacles to top talent wanting to join pre-IPO.

This will undoubtedly make it more attractive for start-ups to invest in Germany, attracting top talent and fostering innovation in the process.

Have hiring goals for 2024? Tell us about your start-up’s GtM vision and we’ll share our insight in line with the current SaaS market. Get in touch through our website or give us a call! ??

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