November Newsletter

Welcome to our monthly newsletter, where you can keep updated with the latest news, gain valuable insights, and sign up for our upcoming webinars and events.

Search Laboratory is named on the 100 Best Companies list for the 11th time

We're thrilled to announce that Search Laboratory has once again been named one of the 100 Best Companies to Work For! ??

For the 11th time, our commitment to creating an outstanding workplace has earned us this special recognition. This journey reflects the countless steps we've taken to prioritise employee engagement and refine our strategies year after year.

A huge thank you to our team for their invaluable contributions and feedback, this achievement belongs to all of you.

Our Head of People, Renae Shaw , reflects on our journey to achieving these great accolades year after year and shares her insights on navigating the process of entering (and hopefully winning) an employee engagement award. Read Renae's recent article here.

International SEO Boosts Sales by 23% for TollFreeForwarding

Our client, TollFreeForwarding.com ,?was keen?to explore international expansion and growth. After conducting in-depth research, our international digital marketing experts discovered the Spanish-speaking community was the strongest base to target.

In less than nine months, the Spanish-speaking market has grown significantly, with a 12% increase in sales from Spanish speakers and an overall increase in organic sales of 23%.

Read more about how we achieved these results in our latest International case study.

The Future of SEO Report

What's next on the horizon for organic search? SEO is entering its AI era, an era in which creativity, adaptability, and strategic insights are essential for success.

In our report, we explore the changes impacting SEO and offer expert advice on developing a future-proof strategy. We address the?challenges facing organic search and?provide actionable solutions to deal with?them.?Our aim is to assist marketers and?businesses?with future-proofed solutions,?that result in a stronger global search?strategy and sustainable success.

Here's a sneak peek of what's in the report:

?? ???? ???? ???????? ???? ???????????? ????, ?????? ???? ?????????????? ?????????????????? - generative AI is simply a tool to leverage to improve speed and efficiency. Creating a valuable user experience will always require a human touch.

?? ?????? ???????? ???? ???????????????????????? ???????????? - learn how to leverage multiple platforms and create connected experiences that meet users wherever they are.

?? ???????????????? ?????? ?????????????? ?????? ?????????????? - stay ahead with innovative approaches to tracking and measuring your SEO performance to keep up with the changing landscape.

??? ?????????????? ?????????????? ?????????? ???????????? ?????????????? - creating topically relevant and factually accurate content in an AI-driven world is more crucial than ever.

Ready to future-proof your SEO strategy? Explore our report for more in-depth insights and actionable strategies. Read the Future of SEO report now.

Top Tips for Engaging in Global Spanish-Speaking Markets

We sat down with Cristina Donaire in our International team, who shared her top tips for localisation in Spanish and Latin markets and why it's so critical to increasing conversion.

Tip Number 1 - Be aware of regional variations in dialect.

When working on website optimisation and selecting keywords for Spain, it is completely different when localising for Latin American countries. You need to consider the difference in culture, dialect and vocabulary between Spain and other countries outside of Europe.

It's vitally important to ensure we get these differences correct and target the right keywords in each market. This will ensure our target audience has a successful user experience and a better chance of conversion.

Read our latest case study on how we used localisation to tap into the Hispanic market.

Nine Top Digital Marketing Tips to Increase Black Friday Sales

Due to the short-lived, fast-paced nature of Black Friday and Cyber Monday, having a robust, adept digital marketing strategy is crucial. To ensure you take full advantage, our experts are sharing nine tips that will help you finalise your strategy for Black Friday.

Read our blog to learn more.

Search Labs and Optimizely: The Experimentation Platform

At Search Laboratory, we are driven to search for the truth?in data and Optimizely parallels this. Our CRO team use Optimizely, the leading global business in digital experimentation, to implement high-value, data-driven, user-focused experiments for clients.

Learn more about our partnership.