November Mood of the Nation
The November Edition of Spark Emotions' Mood of the Nation is now available! As autumn deepens, here’s a snapshot of key trends shaping UK consumer sentiment and behaviour this month.?
This month, we’re delving into
The Mood of the Nation: Confident Amidst Seasonal Change
While positive sentiment has dipped slightly since October, 35% of UK adults report high financial confidence, an improvement over last year. This steady confidence is shaping a cautiously optimistic outlook as we head deeper into autumn.
Family-friendly celebrations on the rise
Bonfire Night enthusiasm is high, especially among families. 54% of celebrants are parents, most with primary school-aged children, and over half plan to attend public fireworks displays. Brands should be tapping into this festive spirit with family-focused promotions.
Comfort and Wellness Prioritised
As temperatures drop, 83% of UK adults are cosying up their homes with blankets and candles. Millennials are leading clothing purchases, while Boomers focus on health products for seasonal wellness.
Opportunities for brands
This autumn, brands have a unique opportunity to resonate with consumers by promoting warmth, comfort, and well-being. From family-friendly Bonfire Night specials to highlighting health products, aligning with consumer sentiment for stability and cosiness can help brands make an impact this season.
Wishing you a cosy and insightful November,
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Catch you later,
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The Spark Emotions Crew
Have a question? Either respond to this email or contact Andy Bromley at [email protected]
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