A November of Learning: GTM, AI Agents, and More!
Arkaprabha Pal
Marketing | Communications | Generative AI | AI Art | Photography | IntelousAI - Crafting Narratives To Help Enterprises Achieve Their GTM Goals
Exploring GTM from the Ground Up
November was about diving into the nuts and bolts of Go-to-Market (GTM) strategies. As a beginner, it's fascinating to see how a solid GTM plan acts as a blueprint for connecting products with the right audiences. I started by examining the building blocks: understanding market needs, identifying target personas, and aligning messaging with business goals. The process is like solving a complex puzzle—each piece, from pricing to positioning, plays a critical role in the bigger picture.
One of the most eye-opening aspects was realizing how adaptable GTM strategies must be. A plan that works today might need a complete overhaul tomorrow, especially with how quickly industries evolve - the role of AI in GTM and its speculative role in its success in 2025.
In this regard, the #GTMWeek2024 hosted by The HSR Founders Club , boosted my learning process and gave me exposure to sessions on AI in GTM. The sessions where I had the opportunity to attend a chat session on AI in GTM - in which intense discussions and debates took place on how AI is changing the landscape for sales teams. It was great to meet brilliant minds working and innovating in this space.?
The walk at the beautiful Agara Lake, organized by Agara Walks & Filter Kaapi , was a very refreshing experience where I met another set of creative and brilliant minds building AI products across the edtech, cloud, fintech, art, GTM chatbot, and AI SDR space.?
Cheers to Rejoe Sudarsan Rapti Gupta Olivia Deka Jayanand J Srikanth Prabhu Piyush Joshi Krishna Mohan Sanooj Mananghat Aadarsh K S
Breaking The Silos: How Cross-Functional Teams Will Drive GTM Success
One thing became crystal clear this month: teamwork makes GTM dreams work. The results can be magic when Sales, Marketing, and RevOps teams join forces. Heading into 2025, it will all be about tighter collaboration, shared goals, and AI to smooth out wrinkles and get everyone rowing in the same direction.
Agentic AI: The Secret Sauce for 2025 GTM
Agentic AI stole the spotlight. Imagine reactive and proactive AI—thinking ahead, making suggestions, and taking action. This game-changing tech is set to redefine how we tackle GTM, from automating mundane tasks to crafting laser-focused customer experiences.
In 2025, AI-driven insights will enhance Go-to-Market (GTM) collaboration, with Agentic AI—autonomous systems that analyze, learn, and adapt—becoming critical for Marketing Directors to execute data-informed strategies. These systems provide real-time analytics and predictive insights, aligning Marketing, Sales, and Revenue Operations through shared, actionable data.
Key Insights:
What’s Next for B2B Marketing in 2025?
B2B marketing is on the brink of big things. Here’s a sneak peek at what’s coming:
? Marketing Role:
? From being arts & crafts and sales order-takers to adopting a strategic role.
? GTM (Go-To-Market) Strategy:
? Transitioning from broad ICP (Ideal Customer Profile) and universal positioning to buyer journey-based full-funnel marketing.
? Demand Generation Strategy:
? Shifting from keyword-focused and volume-based tactics to expert content tailored to the buyer journey.
? Marketing and Sales Alignment:
? Moving from siloed teams focused on lead generation to joint planning and execution.
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? Lead Nurturing:
? Progressing from email and retargeting to multichannel programs aligned with the buyer journey stage.
? Demand Capturing:
? Evolving from retargeting and sales cadence to leveraging intent and engagement data tracking with ABM (Account-Based Marketing) sourcing.
? Goal Setting:
? Pivoting from focusing on investors’ expectations and available budgets to detailed sales pipeline velocity analysis and goal decomposition.
? Marketing Planning:
? Switching from random marketing and short-term experiments to an 80/20 focused approach (prioritizing high-impact activities).
? KPIs & Reporting:
? Changing the emphasis from tracking leads and MQLs (Marketing Qualified Leads) to revenue and sales pipeline velocity metrics.
? CMO Role:
? Transforming from boardroom warriors and dashboard heroes to leaders actively driving by example and execution.
AI & GTM News
Let’s Collaborate
In today’s fast-paced world, marketing leaders face a constant challenge: how to adapt and upskill for the future while delivering results in the present. Generative AI is a game-changer and disruptor reshaping how we approach everything from ABM strategies to content creation.
This newsletter is an open, collaborative, and learning platform that guides you through the practical applications of AI in your marketing efforts, from boosting ABM conversion rates to streamlining RevOps with AI-powered tools. If you wish to contribute your thoughts and insights, please DM me.
I encourage feedback, comments, and opinions to make this newsletter as interactive as possible, sharpen my skills, and provide precise information that marketers like yourself will actually need in your daily 9-5.
Plus, my teammates at Intelous are running a survey to uncover how AI is shaking up Martech stacks for 2024.
Why Join the Survey?
Your voice matters. Share your story—whether it’s about automation, personalization, or tackling data overload. Who knows? Your insights could spark the next big thing in marketing.
Help shape what’s next in B2B marketing and get a sneak peek into the future of Martech.
? Hurry—survey closes very soon! ?
Wrapping Up
November’s edition of The Evolution of Marketing was all about growth, learning, and looking ahead. As we step into 2025, let’s keep pushing boundaries, embracing AI, and finding new ways to connect with our audiences.
Got thoughts, feedback, or ideas? Don’t be shy—this is a place where we all grow together.
GenAI Data Architect & Scientist || Agentic AI ||Accenture Strategy || IISc Bangalore || Generative AI & Deep Learning
3 个月Very insightful! Thanks . Keep writing more on this.
Head of Marketing | Building HSR Founders Club | Marketing, Networking, Women in Business
3 个月So glad that you took away so much from our event. We look forward to hosting you at more of our upcoming event! Happy to take the survey as well ??