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November Issue

Psychology & Marketing

Psychology & Marketing publishes original research dealing with the application of psychologic theories to marketing.

发布日期: 2023年10月6日

The Psychology & Marketing's November Issue is out now!

This Issue is entirely dedicated to the Special Section: "New horizons in customer experience: Exploring human embrace of Technologies 4.0 from a marketing perspective", guest-edited by Russell Belk , Carlos Flavián , Daniel Belanche and Park Thaichon .

Enjoy reading an interesting mix of reviews and research articles about new frontiers of #customer #experience

Explore the ?? Table of Contents

Psychology & Marketing Issues

6,786 位关注者

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December Issue

2024年11月6日
November Issue

2024年10月2日
October Issue

2024年9月12日
September Issue

2024年8月5日
August Issue

2024年7月9日
June & July Issues

2024年6月18日
May Issue

2024年4月8日
April Issue

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March Issue

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February Issue

2024年1月15日

社区洞察

Pricing Analysis

How do you deal with price competition or price wars in the psychology book industry?
Marketing Research

How do you avoid cognitive overload and interference in delivering stimuli?
Ideas Development

How do you keep up with the latest trends and best practices in ideas development and market research?
Business Strategy

How can you apply the principles of empiricism in your everyday reasoning?
Critical Thinking

How can you develop a well-rounded understanding of different perspectives?
Business Management

How can you distinguish between types of focalization in a story?
Product R&D

How can you maintain a positive team dynamic during qualitative research for Product R&D?
Critical Thinking

How can you use analogies to support your claims?
Industrial Engineering

What are the most effective ways to communicate the benefits of human factors interventions?
Market Research

How long should a focus group last?

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This week's must-reads: The Psychology of Notifications and Effective Triggers

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Beyond Rational vs Emotional: Understanding the True Complexity of Consumer Decision Making

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This week's must-reads - Distinction Bias: Why You Make Terrible Life Choices

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Uncovering the Psychological Tactics That Drive Customer Purchases

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This week's must-reads: Conquer Distractions With This Simple Chart

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This week's must reads: Tech Companies are Addicting People! But Should They Stop?

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This week's must-reads: Net Promoter Score Considered Harmful

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Psychology & Marketing Issues

6,786 位关注者

December Issue

2024年11月6日

November Issue

2024年10月2日

October Issue

2024年9月12日

September Issue

2024年8月5日

August Issue

2024年7月9日

June & July Issues

2024年6月18日

May Issue

2024年4月8日

April Issue

2024年3月6日

March Issue

2024年2月6日

February Issue

2024年1月15日

社区洞察

其他会员也浏览了

This week's must-reads: The Psychology of Notifications and Effective Triggers

Beyond Rational vs Emotional: Understanding the True Complexity of Consumer Decision Making

This week's must-reads: Technology is Distracting and Addictive. Here’s How to Fix It.

This week's must-reads - Distinction Bias: Why You Make Terrible Life Choices

This week's must-reads: 4 Questions To Understand User Adoption of Your Product

Uncovering the Psychological Tactics That Drive Customer Purchases

Lesson #2. The truth behind 121 personalisation.

This week's must-reads: Conquer Distractions With This Simple Chart

This week's must reads: Tech Companies are Addicting People! But Should They Stop?

This week's must-reads: Net Promoter Score Considered Harmful