November Edition ??
Hey there,
I hope your Black Friday campaigns delivered big - in impressions, conversions, and everything in between! Speaking of impressions, let’s dive into how they’re measured in Zuuvi.
Because the truth is that up to 30% of reported impressions could be bots or likewise software. This is frustrating for marketers who want real, actionable data on their campaigns. And I follow that frustration completely.
That's why Zuuvi filters out bot traffic and softwares that influence viewability, ensuring that every “Zuuvi Impression” reflects a fully loaded, human-delivered moment.?
And I promise: You will never pay for impressions that aren't real. ??
Stay Creative,
Growing Trend of 2025: Retail Media Ads
First of all, did you know that you can create Retail Media Ads within the Zuuvi Platform? Here's why you need to consider doing it:
Retail Media Ads are stealing the spotlight as one of the fastest-growing segments in digital marketing in the Nordics.
Why? Because they connect brands with shoppers right at the point of purchase - on the retailer platforms themselves.
This enables hyper-accurately targeted ads reaching high intent audiences.
As more consumers shop online, retail platforms are becoming essential advertising hubs for brands, that you?must?look into if you aim to follow the ad trends of 2025.?
Are retail media ads part of your media strategy yet?
Latest News
Test out How You Can Automate your Display Ads
We are?done?telling you about Display Automation (for now).
Mainly because clicking around in the feature works way better than explaining it in words. So, we've made an interactive demo you can test out below ??
Get all the Ins and Outs of Retail Media Ads
Getting deeper into Retail Media Ads is necessary due to the fact that this ad type is expected to show the fastest growing ad spend by end of 2024.
Read eMarketer's full guide on Retail Media Ads below ??
Developers' Diaries
Dear diary,
Our?Template Library?is done! This is particularly beneficial for the smaller marketing teams where there's not always time to design creative sets from scrap.
Released Features
Click below for further details ??
What's to Come
Subject to changes as priorities may change.
I'll turn another page before the Christmas holidays - see you then.
See you then,