November Edition
Our quarterly report is OUT NOW! A few highlights:
?? Spending on paid search increased 12% over the last year and has shown little variance over the middle six months of 2022.
??? Shopping campaign spending was down YoY, even as overall commerce advertiser spending held close to the overall trend.
?? Lower ad prices for search shopping campaigns was the main reason overall spending dipped for this segment of search advertising in Q3.
Grab a copy of the report for insights on key performance indicators for search, social, retail media, and app marketing here.
Monthly Paid Media Spend Snapshot – October 2022
Curious how you compared to your competition last month? Our paid media spend snapshot for October is out. A few key insights:
?? The Amazon Prime Day Early Access event in October led to ad prices rising for 39% of retail media accounts and spend rising for 46%.
?? Search ad prices continue to drop, down 10% overall from September and at least 10% lower for a third of paid search accounts, leading to a 4% decrease in average daily spend in the channel.
?? Daily spend was also down 4% for paid social accounts on a comparable drop in impressions, as overall CPM remained unchanged.
See other monthly trends here.
Under the Hood with the Skai HQ Dashboard: 3 Tools to Monitor and Improve Your Marketing Campaigns
Recently, we launched Skai HQ, the first screen clients now see when they log in to Skai. This homepage brings the insights that matter most to marketers in one front-and-center view to enable more intelligent decision-making, faster insight-to-action, and improved marketing performance.???
With an intuitive, widget-based UX, advertisers can quickly review a bird’s eye perspective of paid search and retail media campaign data that can be customized for the most useful highlights.
See how it works here.
unBoxed 2022: Unwrapping the Key Announcements from Amazon Ad’s Flagship Event
Unless you were hiding (in an actual box) last month, it would have been difficult to miss the buzz coming out of Amazon Ad’s flagship event in New York.
Hundreds of brand advertisers, agencies, and tech partners gathered at unBoxed to hear what exciting new solutions and innovation Amazon has planned. And they didn’t disappoint. In this post on the Skai blog, hear from our VP of Marketing Michelle Urwin about some of the most important news coming out of the event.
Read the blog here.
October 2022 Retail Media Roundtable: Should the Retail Media Approach Differ When It's Online-Only or Omnichannel?
While there are different ways to segment advertising channels, when it comes to retail media, one of the obvious distinctions is with the retailer publishers. Specifically, are they online-only (i.e. Amazon for the most part) or omnichannel?(i.e. Walmart, Target, etc.).
For the most part, the fundamental campaign management tasks are very much the same: choosing products to promote, bidding on keywords, etc. But, strategically there certainly is a difference.
Read what the experts have to say here.
The Skai 5: Five Questions with Best Buy Canada on Retail Media and the Holiday Season
The Best Buy Media Network boasts some pretty impressive numbers: 320 million visits to bestbuy.ca, 58 million visits to stores annually, and more than 5 million unique newsletter subscribers, allowing a vast array of targeting possibilities. Heading into this important end-of-the-year shopping season, Best Buy Media Network is likely a no-brainer for every consumer electronics brand—or even marketers in adjacent categories—looking to reach Best Buy Canada’s valuable customers.
Read the full interview here.