November Edition
In this edition...
... and more
Reimagining PR Impact: Moving Beyond ROI to Uncover True Value in Communication
Explore the evolution of PR metrics in a digital age where traditional ROI falls short. Discover the concept of Return on Objectives (ROO), focusing on non-financial goals.
Jacquie Hanna dives into qualitative media analysis, integrated data, and the vital role of stakeholder feedback. In an ever-shifting PR landscape, this article invites you to break free from the profit-centered view and embrace a holistic approach that truly showcases the value of your PR efforts.
[Webinar] From Insights to Influence: The Art of Effective Marketing in Communication Measurement
The communication measurement industry is full of its own surprises and challenges when it comes to marketing. In this webinar, you will see first-hand how both Medianet and Ruepoint have evolved their marketing approaches to drive effective marketing within the industry.
领英推荐
Hear from Thomas Patenall , Marketing Executive at Medianet Insights , and Iskren Lilov , Marketing Manager at Ruepoint , as they explore the challenges in the industry and give you an exclusive look at some of their most successful campaigns.
'Banking time' and 'PR-ing' - how to fight the PR budget squeeze
Public relations professionals are under increasing pressure to prove the value of their activities. As budgets shrink and responsibilities expand, PR experts are grappling with demonstrating concrete returns on investment (ROI) while managing efficient workflows.?
This struggle was the central theme of a recent webinar hosted by Medianet in partnership with CoverageBook, featuring insights from Medianet’s Managing Director, Amrita Sidhu and Stella Bayles , co-founder of CoverageBook.
Save the date
Important media dates and events that may be worth noting.?
Medianet has unparalleled access to the events newsrooms are planning towards. Download the 2023 Media Events Calendar for more upcoming dates.?