November edition

‘Newsjacking’ political events such as an election or budget announcement is becoming an increasingly popular PR strategy.?This can be a very effective strategy for both large well-known businesses and smaller organisations with limited budget and resources.?

However, there are some important factors to consider so that your own PR campaign doesn’t get lost among the many others competing for journalists’ attention. Here’s how to get the most out of the Victorian State election or any other newsjacking opportunities: Read more.

PR Pitches: Can I ask a journalist to see their story before it is published?

Most PR professionals would know the pressures of maintaining both great media and journalist relationships and a positive reputation for your brand or client. Here we discuss all the?do's and don'ts of asking a journalist if you can look at their story about you before it has been published: Read more.

PR Profile: Yellowpanda Agency Founder & Director Amanda Williams discusses social media and personal branding

"Instagram is definitely moving to be more creator-focused, which is great for personal brands. Of course, Tik Tok has made disruptive waves in social media - we can no longer ignore it! Some may even argue that Tik Tok not only celebrates storytellers but has inspired Reels and the rise of video content on Instagram, which we later saw adopted by Facebook." Read more.

Top tips to increase your chances of PR success

Medianet's in-house Editor and Customer Success Manager run through finding newsworthy angles, common press release mistakes, best ways to follow up with journalists and an audience Q&A session. Watch the recording from our recent webinar to find out Cindy and Russell's top PR tips! Watch the webinar.

Looking for more PR news, tips and opportunities??Subscribe to our PR Vine?to get an extended version of this newsletter in your email inbox every month.