November at DOOH.com: Innovation, Celebration, and Recognition
November was a monumental month at DOOH.com, marked by ground-breaking innovation, celebrations, and prestigious recognition. From transforming London’s iconic Piccadilly Lights for Gladiator II to winning awards at The Drum Awards and showcasing cutting-edge technology at Mindshare UK 's Huddle, here’s a closer look at the highlights that made this month unforgettable.
Transforming Piccadilly Lights for Gladiator II
This month, we had the privilege of partnering with Paramount Pictures and Wavemaker UK to transform London’s iconic Piccadilly Lights into a Roman stone bas relief in a collaboration for the ages. This extraordinary campaign marked the release of Gladiator II with an industry-first display that blended cutting-edge digital technology with the artistry of ancient Rome.
The campaign reimagined modern ads through the lens of AD 211, bringing together 三星电子 , Trainline , TK MAXX , the LEGO Group , and the film itself in a spectacular showcase of creativity. Gladiator II stars Paul Mescal and Pedro Pascal were immortalised in stone, surrounded by a visually stunning arena. Samsung wowed with a Neo QLED TV so sharp it mesmerised a Gladiator mid-battle, while Trainline cleverly replaced a modern train with a horse and chariot for a Roman twist on “your chariot awaits.” TK Maxx celebrated their epic deals with “Maxximus” flair, and LEGO? playfully declared that “Rome can be built in a day,” highlighting their LEGO? Icons sets.
The success of this ground-breaking campaign was made possible through the collaboration between some of the biggest names in entertainment and advertising. Paramount Pictures spearheaded the project in partnership with Wavemaker UK , Ocean Outdoor , Mindshare UK , 群邑 , Starcom , and Cheil Worldwide .
This not only captivated audiences in person but also made waves in industry and national media. The story was featured in major outlets, including Campaign, The Mirror, The Daily Star, and The Express.
This campaign was a testament to the power of collaboration and innovation. From conceptualising the Romanised designs to executing the intricate visual elements, the project brought together a wide array of talented teams and forward-thinking brands. The result was a breath-taking transformation of one of the world’s most recognisable advertising sites, creating an unforgettable moment for audiences and setting a new benchmark for what’s possible in digital out-of-home advertising.
We’re incredibly proud to have played a key role in delivering this monumental campaign with our very own Becky Power coming up with the idea and working with such visionary partners to bring the grandeur of Gladiator II to life in the heart of London. This project exemplifies the creativity, precision, and collaborative spirit that define everything we do.
Triumphs at The Drum Awards 2024
We celebrated earlier this month with our incredible partners as our campaigns earned outstanding recognition across both The Drum Awards for Advertising and The Drum Awards for Media.
At The Drum Awards for Advertising, three campaigns were honoured:
At The Drum Media Awards, the TfL Bonjour, Hallo, Ciao, Hola & Namaste campaign achieved further success, winning two golds in Innovation or Disruption in Media and Media Campaign (under $250k), along with the prestigious Chair’s Award.
These awards are a testament to the creativity and dedication of everyone whose collaboration and vision helped to bring these campaigns to life. We are grateful to The Drum for recognising these efforts and look forward to continuing to deliver boundary-pushing campaigns together.
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Showcasing Innovation at Mindshare UK’s Huddle
We also had the privilege of attending Mindshare UK 's Huddle event where we showcased some of our most exciting innovations in digital out-of-home technology.
At our stand, we introduced attendees to our ground-breaking WinDOOH solution, which transforms DOOH screens into Augmented Reality windows to new worlds. Taking it a step further, we demonstrated this cutting-edge tech using the Apple Vision Pro and generative AI, giving visitors an immersive glimpse into the future of OOH advertising.
Our team, led by CEO Andrew Newman (he/him) , Head of Delivery (Innovate) Julian Anderson , and Creative Account Manager Matty Minshall , also shared highlights from some of our most impactful 3D and anamorphic campaigns from the past year.?
Creative Innovation Director Daniel Cheetham joined the panel discussion, “Immersive Environments: The Now & Next of Destination DOOH,” alongside experts Tom Perrett , from Outernet London and Melanie Blood , from Ocean Outdoor , chaired by Dominic Murray , from 群邑 . The session explored how brands can craft shared real-life experiences that captivate audiences and meet the ever-growing expectations of modern consumers.
We’re grateful to Mindshare UK for hosting such an inspiring event. It was an incredible opportunity to connect, collaborate, and showcase what’s next in digital out-of-home innovation!
A Decade of DOOH.com in Maddyness
As we mark 10 years of DOOH.com in 2024, our CEO, Andrew Newman (he/him) , shared his reflections on our remarkable journey in a feature with Maddyness UK .?
From our early days as a small team in a basement to becoming leaders in the digital out-of-home advertising industry, Andrew has been at the forefront of every milestone.
In the piece, Andrew highlights the principles that have driven our growth—our commitment to creativity, inclusion, and collaboration. He reflected on how these values have shaped a culture where every team member and partner is recognised as integral to our success.
Another Anniversary
In a special feature with LBBonline - Little Black Book 's “Bossing It” series, our COO, Neil McKenney , reflected on his remarkable leadership journey as he marked his 10th anniversary at DOOH.com.?
From his early days in the police force to navigating DOOH.com through the challenges of the COVID-19 pandemic, the interview highlights the resilience, authenticity, and collaborative spirit that have defined his career.
The interview delves into Neil’s leadership philosophy, shaped by his commitment to fairness, transparency, and fostering an inclusive culture where every team member can thrive. He also shared how experiences like managing high-stakes police operations and navigating the uncertainty of a global pandemic reinforced the importance of trust and putting people first.
As Neil celebrates a decade with DOOH.com, his journey continues to inspire us all. His leadership has been instrumental in shaping the supportive, innovative, and forward-thinking culture that drives our success. Read the full LBB article to hear more from Neil.
As we look back on an extraordinary November, we are filled with pride and gratitude for the collaborations and innovations that defined this month. From redefining what’s possible in OOH advertising to celebrating the talented individuals who shape our journey. We can’t wait to see what the future holds as we continue to lead, innovate, and inspire in the world of digital out-of-home.