November in Digital - Christmas Campaigns, Doddie Aid 2025, and our thoughts on Jaguar rebrand!
Welcome to another edition of our newsletter! This month, we’re looking into recent marketing moves, like KFC’s ‘anti-UGC’ campaign, exploring Instagram’s DM upgrades, and celebrating standout Christmas. Plus, we’re sharing some incredible highlights from our work with My Name’5 Doddie Foundation, including the Doddie Aid 2025 launch and a memorable awards dinner.
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Industry news you need to know:
Jaguar’s new campaign is a dramatic shake-up, but did it go too far from what made the brand iconic? Mark Ritson talks about the good, the bad, and the downright bizarre. We discussed the news at the office and are watching closely what happens next!
When it is UGC left, right and centre, KFC did not listen to the public this time. Their bold ‘anti-UGC’ campaign turned festive demands into record-breaking sales and a 6.8% rise in advertising awareness.
Instagram has shifted its focus to DM interactions, with data showing that most user engagement happens there. While tracking these interactions can be challenging, we encourage brand community managers to explore the latest tools to build stronger connections with their audiences.
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November campaigns we LOVED! - Christmas Edition
November is when most festive campaigns are launched, making it one of our favourite times of the year for campaign analysis. From Shaun the Sheep to the classic John Lewis Christmas ad and a special Amazon feature, we’ve rounded up our top picks for this month! Read here.
Doddie Aid 2025 launch
We are incredibly proud to have collaborated with My Name’5 Doddie Foundation on the creation of the Doddie Aid 2025 app. This marks a significant milestone in our continued digital partnership, and we’re thrilled to support such an inspiring cause.
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The Foundation has already committed ￡18 million to vital motor neuron disease (MND) research, and this year’s Doddie Aid event promises to be the biggest yet. Since its inception, Doddie Aid has raised over ￡5 million for MND research, and the new expanded four-nations format for 2025 will bring even more participants together in the fight for a world free of MND.
With the help of the newly launched app tda! designed and developed, participants will be able to track their progress as they jog, cycle, or stroll to raise funds and awareness.
Join us and help raise funds for MND research by signing up at doddieaid.com.
My Name’5 Doddie Foundation Dinner 2024
Alongside the launch of Doddie Aid 2025, our team had the chance to attend My Name'5 Doddie Foundation’s Anniversary Awards Dinner 2024. It was a wonderful evening to celebrate all the amazing things the Foundation has achieved over the last seven years and how its mission to find a cure for motor neuron disease has truly made a difference.
We had a great time at Prestonfield House in Edinburgh, enjoying delicious food, drinks, and entertainment throughout the night. It was a pleasure to be there with the Foundation’s team and celebrity ambassadors. As always, we loved the fun vibe of the evening and supporting such a fantastic cause through the auction. Check out some of our highlights from the night below!
You can learn more about My Name’5 Doddie Foundation here - https://www.myname5doddie.co.uk/
That’s it for November! Drop us a line at [email protected] if you need anything digital, or even if you just fancy a quick business natter.