November '22 Roundup
Welcome to our first Monthly Roundup LinkedIn newsletter!
Life is busy and no one can catch everything the first time around. So, this newsletter can be your backup, giving you a second chance to read recent e-commerce news and ideas that help inspire brand-builders on Amazon and beyond.
This roundup includes...
This month, we're catching you up on holiday shopping trends, how to adapt content for different international markets, giving a look at the Spanish Language of Preference Advertising Program, some creative inspiration, and more.
Let's get GO-ing.
3 PART SERIES: Adapting Content for All Customers
普华永道 shared their 2022 Holiday Outlook research, which included some interesting notes about spending projections across generations:
With the Turkey 5 just now in our rearview, here's a quick recap post of trends and insights, including:
Dr. Muge Erdirik Dogan , President Amazon Fashion, shared about GAP officially launching its brand store on Amazon. It's a massive reminder of the influence Amazon has on brick-and-mortar.
领英推荐
Jeffrey Cohen shared a great screengrab of Cheetos taking their Amazon advertising to the next level with tons of interactive layers. The flamin' hot donut might make you cringe, but the idea sparks inspiration.
Max Garland covered Walmart's quarterly earnings call, where it was shared that one-third of Walmart's excess U.S. inventory has been trimmed between Q2 and Q3. They are continuing to take a more careful approach to order activity, and John Furner, president and CEO of Walmart U.S. reaffirmed his previous statement:
"We said at the beginning of Q1, we needed a couple of quarters to work through the inventory, and we continue to do that."
Reminder for Non-Giftable Brands:
If you're a non-giftable brand, don't ignore the high-volume traffic that comes to Amazon this shopping season. Shift your advertising focus further up the funnel, using Sponsored Ads focused on Lifestyle, Interests, and Life Events, to drive people to your PDP pages. The more PDP visits, the larger your remarketing opportunity for Q1 and beyond.
Reminder about OCM for CPG and Grocery Advertisers:
Don't sleep on Omnichannel Metrics (OCM). This beta is proving impactful for our brands, helping us measure Amazon Advertising's impact on brick-and-mortar sales mid-flight and at the line-item level. Read more →
Reminder for all brands about Amazon's releases at unBoxed:
Amazon Ads announced a number of new releases at unBoxed in October and there were two themes that seemed to surface:
With all the uncertainty facing our world and the continued shifts happening in retail environments, here is a question to consider...
Are you seeing all the opportunities in the challenges or just the challenges in the opportunities?
Find encouragement in this quote from Susan Wojcicki (CEO of YouTube):
"Rarely are opportunities presented to you in a perfect way. In a nice little box with a yellow bow on top... Opportunities–the goodones– are messy, confusing and hard to recognize. They're risky. They challenge you."