November ??2024
GenAI trust issues, Willy Wonkas take over NYC, AI podcasts get real and Elon's bots tackle to-do lists...?
The Unmissables of the month ??
?? GenAI's Rise Chips Away at Trust
Consumer trust took a hit this year as AI content flooded our feeds, sparking bias, copyright issues, deepfakes, and privacy concerns. Accenture’s Life Trends 2025 report shows 38% of us bumped into fake reviews in 2024. Now, we're asking: who – or what – we can trust? Accenture's 2025 five trends reveal how brands can better balance tech to building genuine connections.??
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?? Adobe Stepping Up For Creators
Your art, your rules. Adobe is on a mission to let artists call the shots whether their work fuels the AI future. Think of it as a digital ‘Do not disturb’ sign for artist portfolios which allows them to blacklist their content from AI-driven data collections if they choose. In a world powered by AI, creativity deserves respect too.
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?? Google's Podcast Redefining Learning?
Google’s AI tool NotebookLM is turning heads with podcasts that sound shockingly real—complete with host interruptions, casual banter, and subtle mouth sounds. Designed to turn documents into a two-person podcast, it’s now being used beyond study guides. But there’s a catch: people often trust AI even when accuracy falters, raising concerns about this tech innovation.
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???Turning the Mundane into a Tool for Awareness
In recognition of Breast Cancer Awareness Month, supermarket Ketal joined forces with Ogilvy to transform mundane supermarket shopping into an awareness tool. Combining data with universally relatable cultural insight, this campaign is a shining example of how simple graphics and candid copy can become powerful marketing tools. It communicates a message that is factual, unfussy, and powerful.
"You get highly specialised teams whenever you need them in the world."
- Luke Nathans, CMO Kingfisher?
See how we started a movement with a team of cross-continental experts for Kingfisher, a pioneering mobile experience B2B company.?
What are we hyped about this month?
The American Icon's Untold Story
Homemaker, America’s first self-made female billionaire & close friend to Snoop Dogg—it’s Martha Stewart. Netflix’s documentary Martha features rare interviews and diary entries. From Wall Street to prison to entertainment, it’s a trailblazer's journey. Watch the trailer.
Willy Wonka’s Take Over New York
Never a dull moment in New York! A Timothée Chalamet lookalike contest, started as a joke but drew thousands. The real twist? Chalamet himself crashed the event. Willy Wonka's filled the crowd, police intervened, and one happy winner!
New Messaging App Breaks the Mould
Daze,? AI-powered messaging app is causing a stir pre-launch, set to rival iMessage and WhatsApp. Say goodbye to basic blue and green bubbles - welcome expressive fonts, backgrounds, GIFs, and even custom games! Get ready to chat like never before.
Tesla Bot - Your Futuristic Buddy?
Ever dreamed of having someone to help babysit the kids, walk the dog, mow the lawn, or just hang out? Meet Tesla’s Gen 3 Optimus Robot, your futuristic buddy! With Elon Musk calling it potentially “the biggest product ever,” Optimus could take your to-do lists to the next level.?
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