November 2024 Strategic Outcomes | Ged Carroll

November 2024 newsletter introduction

Welcome to my November 2024 newsletter, this newsletter marks my 16th issue. 16 is a low power of two which saw it used in weighing light objects in several cultures. For instance in the British Imperial system of weights 16 ounces were in one pound. This lived on far longer with British drug dealers who looked to sell cannabis in 'teenths' (16ths) or eighths of an ounce. Prior to decimal being implemented in China 16 taels or liǎng equalled one catty or jin. Chinese Taoists counted on their finger times and joints of the fingers with a the tip of the thumb, so 16 can be counted on each hand.

The highlight of November was meeting up for brunch with Calvin who I used to work with in Hong Kong and collaborate with on occasion for projects going in-or-out of China. He was passing through London on his way to Web Congress in Lisbon, supporting one of the burgeoning number of start-ups coming out of Shanghai.

New reader?

If this is the first newsletter, welcome! You can find my regular writings here and more about me here.?

Things I've written.

• Ghost Signs - how legacy signage allows us to peer back into history, camcorders having their 'lomography' moment and much more.
• Layers of the future - or how innovation doesn't exist in a fully-formed world, but instead exists within layers of progress over time.
• Presidential election beliefs - amongst the autopsies of the campaign that have been discussed, one of the things that struck me was the role of presidential election beliefs that have wrong-footed analysis.
• Klad & more stuff - a Russian pioneered integration of dark web markets and concealed 'Amazon locker' type infrastructure to deliver a new approach to drug dealing. Other items include bottlenecks in gadget manufacturing, internet maturity and more.

Books that I have read.

• Dead Calm by Charles Williams - the early 1960s crime novel packs a lot into the story. Trauma, mental illness, murder and intrigue on the high seas. Dead Calm was later made into a film and relocated from the Indian Ocean to the Pacific Ocean.
• Jipi and the paranoid chip by Neal Stephenson. A short story that fits into the Cryptonomicon universe of Stephenson's books - shares the story of Jipi a former flight attendant who works for Mindshare Management Associates Inc. - an agency that distracts tourists to Manila from the rapid construction work taking place during a China-like economic miracle. Because of her personality, Jipi has to track down errant AI powered car alarms fitted with plastic explosives that were designed to deter thieves, but AI happened. If you've ever had to write prompts, you'll likely appreciate it.

Things I have been inspired by...

The fame game

I am by no means a sports addict but even in my psyche I know the names and reputations of several famous sports stars across hurling, gaelic football motorsports rugby league and even soccer. Sid Lee and Appino have raised the issue of how this fame gap is bridged in women's sports drive into long term mainstream success. Where is the women's sport equivalent of Stig Blomqvist, Arnold Palmer or Michael Jordan?

My candidate would be Irishwoman Rosemary Smith - pictured at the top of this post, Rosemary was a world class rally driver and oldest person to test drive a modern formula one car with Renault. Want to know more about the report, reach out to Rory Natkiel.

Yes, Christmas really is getting earlier

My local supermarket started to sell mince pies right after the August bank holiday this year. It had Christmas decorations for sale before the Halloween ones. Christmas seems to be coming earlier this year. The Guardian researched how Christmas was arriving earlier each year, from charting music to mince pies and Christmas puddings going on sale. This year lo-fi girl had their first Christmas soundtrack up on November 4th. If you want a change from the Spotify Christmas list, try this old mix from former streetwear boutique The Hideout.

WARC noted how companies like John Lewis with dedicated Christmas campaigns look to gain a first-mover advantage to aid the talkability around their campaign and gain the full benefit from their emotion driven campaign bedding in and building new memory structures.

WARC predicted that Christmas advertising spend would rise 7.8% to over ￡10.5 billion. Big growth for search, online display and out of home compared to last year. The biggest losers including TV, direct mail, magazine and print news media.

Things I have watched.?

Famous Hong Kong cinema film director Johnnie To criticised Hong Kong's national security regulation in an interviewfor the BBC's Chinese language service. With that in mind, I thought it prudent to buy up as much of his back catalogue as possible because the classics amongst them may be harder to get hold of in the future.

PTU - PTU starts in a similar way to Akira Kurosawa's Stray Dog with a policeman losing their duty weapon. However that's where the parallels finish. In Stray Dog the young detective looking for his gun feel empathy at the end with the criminal who used his weapon. The moral being two-fold - crime starts with a few wrong choices, but are still human. In order to deliver law, over time the policeman needs to become less empathetic, losing a bit of their humanity. PTU on the other hand shows how police blurred the line between the law and crime with extra-legal methods to solve crime. It also highlights the complex relationships between criminal gangs and the police. To keeps the tension going with PTUthroughout the film. The ambiguity between police and criminals would not be allowed in future Hong Kong films thanks to the National Security laws that have come into force.

Election - The literal Cantonese title for this film is 'Black Society' - which as a term covers all kinds of organised crime groups. Two members of the Wo Lin Shing are up for election become leader (aka chairman or dragonhead) of the organised crime group. It's a common trope in Hong Kong cinema that these elections happen on a regular basis. Wo Lin Shing is a stand-in name of the very real Wo Shing Wo - a group that have a side hustle doing wet work for the Beijing forces at work in the city.

The film focuses on the election and immediate fallout. Lok runs a more rational campaign, whereas Big-D runs a showy campaign offering money for votes. The elders appoint Lok and Big-D tries to steal the symbol of power. To moves the tension and action on at a rate of knots. It features many of the heavyweights of Hong Kong cinema including Simon Lam, Louis Koo, 'Big' Tony Leung, former policeman Nick Cheung and Lam Suet.

Not a Johnnie To production, but I have been enjoying Detective Chinatown on Amazon Prime. The show is similar to the BBC show Sherlock and CSI in the way its plot devices and how its story arcs work. It has been interesting to watch for a number of reasons. The series was produced for Chinese streaming platform iQiyi - think Chinese Netflix. The series is based in Bangkok, Thailand. The senior Thai police representative is portrayed as dramatic, volatile and religious in nature - interesting racial stereotyping by the Chinese production team of their Thai neighbours. The plot line has a very supernatural aspect to it, which is generally considered to be a no-no with Chinese censors. I am curious to see where they take the show.

Useful tools

Mac keyboard shortcuts

Alongside David Pogue's Missing Manual series of reference books for each version of macOS, MacMost's videos are a great resource for the Mac user. MacMost now have a free downloadable table of Mac keyboard shortcuts.

AI-powered diagram creation

Ever sat in front of a blank Keynote or PowerPoint slide and wondered how to represent something? I am across the Napkin AI which takes your written text describing something and renders it into a diagram. I don't use these diagrams as the finished product, but as an inspiration for me then to artwork together in Keynote, OmniGraffle or PowerPoint. You can output from Napkin AI as a PNG file. At the moment it's free to use as a beta product.

Woznim

Woznim allows you to record the names of people and where you met them to try and aid in recall of of them if you run into them again. It reminds me of Foursquare and social bookmarking. Foursquare because of its where 2.0 location based data and social bookmarking because if you develop the Woznim habit it could be life-changing, but if it doesn't gel with you it'll be dropped as a service in no time. At the moment it's an iPhone-only app.

Bluesky

Bluesky has been having a moment as another tranche of social media users follow The Guardian's lead to leave Twitter and need a micro-blogging service. Bluesky has got a good deal of attention because of its starter packs and list features. Whether Bluesky will continue to grow into a vibrant post-Twitter place isn't certain yet. But if you are going to use Bluesky then these two tools might help:

• Bluesky tools directory. There is a surprisingly rich set of tools available rather like 'golden age' era Twitter.
• Starter packs. Starter packs are a set of curated recommended accounts to follow based around interests. This site has a large directory of them covering everything from professional interests to sports passions.

The sales pitch.

I am currently working at Havas, so now taking bookings for strategic engagements from January 2025 onwards; or discussions on permanent roles. Contact me here.

More on what I have done here.

The End.

Ok this is the end of my November 2024 newsletter, I hope to see you all back here again in a month. Be excellent to each other and onward into the Christmas season and the rush to complete projects before clients disappear on holiday.

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Let me know if you have any recommendations to be featured in forthcoming issues.