November 2024 Social Media Updates
We're back! Here's this month's curated list of what's happening in the social media space.
A Closer Look at Orion: Meta's Vision for the Future of Augmented Reality
Meta's latest wearable technology is getting buzz—prompting some to wonder if AR (augmented reality) devices will be the future of social media.
While it's worth dreaming about, it's also important to keep in mind that the Orion currently costs Meta about $10,000 just to manufacture—per headset. (Ouch.)
Still, Orion offers some nifty features.?
This month, we're also covering:
TikTok Symphony Creative Studio?– This impressive new AI tool can generate feed-ready brand videos from simple product information or URLs.
Another app is coming... Meet “Favs”?– Favs is "fighting social media burnout" with an experience focused on keeping in touch with your closest friends using quick updates, emoji reactions—and no ads.
In case you missed it, check out these other popular recent posts:
What Else Do You Need to Know?
Here are a few more share-worthy items we’ve been reading about this month…
Instagram is developing multiple profile pictures, and is also aiming to allow users to showcase a digital business cards. [@alex193a on Threads; TechCrunch]
The platform also launched a Best Practices Education Hub to empower creators with valuable resources and guidance. [Facebook Newsroom]
THREADS
Meanwhile, Threads is taking steps to differentiate itself from Instagram, exploring new customization options like custom feeds. [Social Media Today]
Threads expanded its cross-platform capabilities as Openvibe now supports cross-posting to Threads. [TechCrunch]
The platform is also testing custom feeds in response to rising competition from Bluesky. [TechCrunch]
Facebook is streamlining its content monetization with a new program that combines In-stream Ads, Ads on Reels, and the Performance Bonus into a single system, enabling creators to earn from a wider range of formats. [Facebook Newsroom]
Additionally, Facebook introduced the Local Tab, Messenger Communities, and AI Integrations, enhancing local discovery and group communication while leveraging AI features. [Facebook Newsroom]
SNAPCHAT
Snapchat is adding ads to the Chat tab and introducing a new Footsteps feature that tracks location history, potentially enhancing its ad targeting and user engagement. [TechCrunch]
The platform also launched Snapchat+ gift cards, offering an innovative way to gift subscriptions. [Snap Newsroom]
TIKTOK
TikTok is collaborating with Spotify and Apple Music, enabling users to post tracks directly from these platforms. [Engadget]
The app also integrated login functionality for Lemon8, encouraging exploration of ByteDance’s other products. [Social Media Today]
领英推荐
Additionally, the Fediverse is getting its own TikTok competitor, Loops, as part of the open social media ecosystem. [TechCrunch]
LinkedIn launched the AI-powered Hiring Assistant, designed to handle repetitive recruitment tasks, freeing recruiters to focus on impactful work. [LinkedIn Blog]
The platform also added a new “Open to” volunteer option, helping users find and connect with volunteer opportunities matching their skills. [LinkedIn News]
Pinterest introduced new AI and automation tools for advertisers, focusing on lower-funnel ad products that improve campaign efficiency. [Pinterest Newsroom]
To support seasonal marketing, it also shared tips on how to boost festive food sales using its platform. [Pinterest Blog]
YOUTUBE
YouTube is enabling Shorts creators to request brand partnerships, opening more revenue streams for short-form content. [Social Media Today]
It also launched Data Stories, providing creators with clear visual insights into their first-day video performance. [Search Engine Journal]
Lastly, YouTube introduced “gifts,” powered by Jewels, offering another way for creators to earn. [YouTube Support]
Analysis and Other Stories
Tips & Tricks
Posts of the Month
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What stood out to you this month?
Head to the comments to share your perspective on where the industry is headed!