November 2024 SmartBites
SmartCommerce
Make everything shoppable. Our platform transforms all of your marketing touchpoints into e-commerce launch points.
2024 has been a milestone year, and we’re cooking up even more ways to support you in 2025. Here are our top 3 ways to perfect your commerce marketing this season and in the coming year:
?? Boost brand engagement and purchase intent: Consumers expect consistency across channels and devices, which builds trust and can even help increase revenue by up to 23%. At SmartCommerce, the Explore Tab helps you tailor links to build recognition, creating dynamic experiences with videos, images, and recipes. These branded customizations foster deeper consumer engagement and create consistent and memorable experiences that drive both attention and purchase intent.
?? Streamline your site setup: We learned that implementing new tools with ease and efficiency is essential for 91% of marketers (we bet that’s really closer to 100%!). Which is why we have continued to streamline the setup for SmartSite and the SmartCommerce Product Locator, making it quick and easy to get your ecommerce updated. Once your products are in our catalog, you can set up SmartSite components in minutes with just 3 lines of code – no need for complex development! Let SmartSite handle the heavy lifting, so you can focus on growing your business! (Did we mention, SmartLinks for your campaigns are just as quick and simple to set up?)
?? Make smarter, data-driven decisions: According to McKinsey, data-driven marketing at scale can improve marketing efficiency by 10 to 20 percent. With?SmartCommerce, you have access to robust data, including category-level benchmarks, sales insights, and detailed basket-level data. These insights help you fine-tune campaigns, identify top-performing programs, and help make smarter, data-driven decisions that propel your business forward. We also help you optimize for regional performance and inventory stock status. All of these insights give you the information you need to stay ahead of the competition. ?
???? Ready to cook up success together in 2025? ?We’d love to help you perfect your strategy for the new year! Let’s explore how we can elevate your commerce marketing and make this season – and next – your most successful yet. Schedule a demo with our team and let’s get started!
?? Happy Thanksgiving from the SmartCommerce family
?? Bonus Holiday fun & ease: ?Looking for a little Thanksgiving help? You can easily find a turkey nearby here.
And if you're in need of some fresh Thanksgiving recipes, we’ve got you covered with a few of our favorites below. ?? (Bonus: You can add all the ingredients to your cart with just one click!)
?? Ready to discover more of what 2025 might bring? ?
Be on the lookout for an exclusive article by our favorite marketing guru, Bryan Gildenberg, coming in early December! ?Learn how big marketing themes and AI concepts will fuel 2025 and beyond. Sign up here to get early access!
?? Our Holiday Gift To You
We compiled this nifty one-sheeter of 8 Easy Ways to Supercharge Your Campaigns that you can implement right now, next year, anytime, all the time… Bookmark it, download it, print it out, laminate it – just don’t miss out on these features that are literally at your fingertips and can drive serious sales. Here’s a sneak peek at what you’ll find:
Tip #1 Toggle on peace of mind
TRY NEW PERFORMANCE ALERTS FEATURE
During high-volume seasons (such as the holidays), toggle on performance alerts in SmartSuite to keep an eye on out-of-stocks and your campaign performance. You will get emails sent directly to you to make life easier!
Tip #2 Every day we’re bundling
INCREASE CTR WITH PRODUCT & GIFT BUNDLES
领英推荐
Product and gift bundles drive up to 2X higher CTR by offering one-click shopping for complete solutions, from curated regimens to gift-ready sets, eliminating guesswork for consumers.
Tip #3 Enable shopping everywhere
USE QR CODES POWERED BY SMARTLINKS ON OOH
SmartLinks QR codes transform passive viewers into active shoppers by instantly connecting physical ads to online purchasing, boosting brand visibility and sales with a single scan.
?? Exciting Update: Add Video to Your Explore Tab
For those purchases where shoppers might need that extra nudge, our Explore Tab now supports video content. Designed to be used strategically when inspiration or education will help drive conversion, video takes it to the next level – perfect for bringing recipes to life with creator content or demonstrating complex electronics. Videos can be easily uploaded or linked in any Shopper's Choice campaign.
?? Well Played, Ninja
SharkNinja totally nailed this “Ninja the Holidays” omnichannel campaign, and it felt like the perfect moment to demo how our tech can help drive sales.
In this Shopper's Choice ad, consumers can do all the things:
?? Locate in-stock Ninja items locally
?? Share it with friends via social/email/text
?? Add all the items to their desired retailer cart (with just one click)
See how shoppers can "Buy it like Beckham.”
?? 3 Must-Reads
AI Meets Aisle 5
Google just unveiled new in-store AI shopping tools that let you snap photos of products to instantly see reviews, price comparisons, and availability. It's part of a bigger "hybrid shopping" trend that's bridging the gap between online convenience and in-store browsing.
The Brain on Omnichannel
New research shows connected omnichannel campaigns are 2.2x less fatiguing than traditional multichannel approaches. The study, which analyzed over 1 billion brain wave data points, also found omnichannel strategies were nearly 2x more likely to connect with audiences and 1.5x more immersive.
A Tale of Two Yetis
Olipop's first holiday campaign stars lovable yeti duo OLI and POP spreading cheer through misadventures and costume fails. The functional soda brand's 360° campaign includes limited-edition cans and a heartwarming message about authenticity – proving sometimes the best way to fit in is to stand out.