The November 2024 Fresh Take: Onward

Let’s not sugarcoat it. This month has been rough. And as fundraisers, having an election result like the one we just had here in the U.S., just … took a bit of the wind out of our sails.

But fortunately, we're all just too damn concerned about the people and missions who could suffer during the next administration to do anything but keep plowing forward. (Who has time to process feelings when it’s all hands on deck?)

We know for many of our clients, the coming months and years under an administration that seems hell-bent on uprooting our democracy is going to be so difficult and so heartbreaking. The causes we care about most, from climate change to reproductive freedom to racial justice and queer liberation, will be under attack.

But we have been here before, and we know how to keep up the good fight and stay laser-focused on ensuring our amazing clients have every opportunity to raise the funds they need to provide the care, services, and support for our communities all across the country. Care and services that will frankly be even more desperately needed and more of a lifeline for so many people. So, yes, this is a tough (really tough) moment, and yes, we just have to keep on keeping on, and taking care of ourselves and each other as best we can.

If there’s any way we can be there for you or an organization you know that might need some support with their fundraising programs or communications during this time, hit us up. We’re here — and we want to help even more organizations succeed against some big odds in 2025 and beyond.

– Jenn and Rachel

Get ready for year-end success with our latest guide on smart segmentation strategies. From planning ahead to crafting personalized messages for every donor, this guide has everything you need to boost your results this season. Download the full guide here.

At Fresh Eyes Digital, giving back goes beyond our daily work. This season, we’re highlighting the nonprofits our team personally supports. Explore our Holiday Giving Guide here.

As we gather around the table this Thanksgiving, the Fresh Eyes team is excited to share our favorite holiday side dishes—we all know the holiday is all about sharing a good meal with the folks we care about most.

Rachel: Sweet potatoes with unholy amounts of marshmallow fluff. (Come on, let's just commit to the comfort eating!)

Jenn: Green Bean Casserole (the canned sodium bomb kind) and mashed potatoes MIXED with cranberry sauce. It’s all about creating the perfect bite.

Erin: STUFFING. All day every day.

Sara: Call me basic, but mashed potatoes and gravy — hands down.

Jordyn: My favorites are green bean casserole and cranberry sauce - sometimes mixed together!

Ilana: Mac and cheese — the cheesier the better!

Thelma: Green bean casserole is the best side! Campbell's style just hits different.

Wishing you a holiday filled with delicious food, joyful moments, and a Giving Tuesday that’s smooth, stress-free, and wildly successful. Happy Thanksgiving from all of us at Fresh Eyes Digital!