November 2024

November 2024

Welcome to November’s edition of The Right Click – where we bring you the latest insights & updates to help you stay ahead of the curve on all things software success – for everyone in SaaS (vendors, customers, partners, and users).

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?? BYOAI Alert!

“78% of AI users are bringing their own AI tools to work (BYOAI) - it’s even more common at small and medium-sized companies (80%).”? ? -Microsoft 2024 Work Trend Index Annual Report

Yikes! This is alarming, given that leaders’ top concerns for the year are cybersecurity and data privacy.

What is your organization doing to ensure secure and responsible use of AI tools? Are you setting up guidelines, enhancing training, or implementing new policies to ensure data protection?

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[Webinar] Nov 14 | Maria Manning-Chapman, TSIA

Join us for a customer education webinar with guest Maria Manning-Chapman from TSIA to break down common LMS challenges and share strategies for impactful, data-driven customer education that actually boosts product adoption.

>>>Save my seat!

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BrainStorm named a 2024 Top Customer LMS by Talented Learning

We're thrilled to be recognized as a Top Customer LMS in the 2024 Talented Learning awards. This award highlights the top platforms that excel in delivering education and training to customers, channel partners, and other external audiences. We're dedicated to creating innovative customer education solutions that propel onboarding, adoption, and customer success.

>>>Learn more about this award

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Salt Lake Tribune Top Workplaces 2024

The Salt Lake Tribune surveys employees that give feedback on things like pay and benefits, direction, leadership, meaningfulness, and appreciation. BrainStorm ranked #24 for small businesses in Utah.

>>>Read the official rankings


Customer Education Monthly Insights Program | October recap

Last month marked the launch of the Customer Education Monthly Insights Program! CE pros took a survey and joined Michele Wiedemer to dive into the survey results and insights.

Here’s some of our key takeaways from the survey results and discussion:

  • 75% of respondents “always”, “often” or “sometimes” use learning models like ADDIE and Bloom’s Taxonomy in their learning design.

  • Although gamification is a popular trend, for many, it remains more of an aspiration than a reality.

  • 42% of respondents use surveys as their primary method to gauge the effectiveness of their content, and 12% do not currently have a method in place to measure effectiveness.

If you’re in customer education, join the program to participate in this month’s survey and Insights call with expert Vicky Kennedy , CEO @Echtus. Plus, if you participate in the Insights call, we’ll send you the full survey report.

>>>Enroll in the program

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? Nov 12 | San Francisco, CA | BoxWorks 2024?

BrainStorm is headed to California for Box’s annual customer conference. We're excited to share how we’ve driven Box adoption success!?

>>>Register for online or in-person ?

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Nov 18-22 | Chicago, IL | Microsoft Ignite 2024?

We’re thrilled to be a featured partner at Microsoft Ignite! Find us at booth #409 and grab a BrainStorm winer beanie.?#MSIgite

>>>Learn about BrainStorm ?

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Nov 19-20 | Orlando, FL | TechMentor @ Live360! Tech Con?

We’re going to Florida to sponsor at Live! 360 Events . Sign up to join our speaking session to hear Gus Hytonen talk about reimagined Office365 adoption led by IT pros.?

>>>Register for the conference ?

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[Guide] End-user experience management ?

[Podcast] What we learned from surveying CSMs ?

[Webinar] Matthew Collier : The KPI conundrum

[Podcast] Guest Dwayne Grant : Customer Experience



Thanks for clicking with us! ??Stay tuned for a festive 'right click' in December.?

P.S.—We’re all about learning together, and your feedback is incredibly valuable to us. Is there something specific you'd like to see more of in the next edition? Let us know in the comments & we'll keep the conversation on customer education going strong. ???

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Vicky Kennedy

Echtus CEO | Helping Businesses Educate and Certify their Market | ex-Meta, ex-Amazon

2 周

Can't wait!

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