November 2023
Hello There,
We are excited to share our monthly newsletter and product updates with you.
The last few weeks have been mega busy for us, with the preparation of launching a new revolutionary product.
Only a handful of our customers have received a glimpse into this new product, and the ones who have, seem to be pretty excited about it.
We will deploy this product as a BETA during December, and announce it to the world during January 2024.
If you want to check out what we’ve been doing at INCRMNTAL, schedule a demo with us.
Best Regards,
Maor
Diminishing Returns
Explore the art and science of advertising efficiency through the Garden of Advertising metaphor.
Understand the critical concepts of the Point of Diminishing Returns, the Point of Maximum Yield, and the pitfall of Negative Returns.
Utilize the Marginal Cost per Conversion to make data-driven decisions, and dive into Incrementality Measurement for precise insights.
Strike the perfect balance, just like a seasoned gardener reaping a rich harvest without overwatering. ????
Find the perfect mix, like a pro gardener gathering lots without using too much water.
MMM Calibatartion
Media Mix Modeling (MMM) is a valuable tool for today's marketers, helping them understand how their ad spending impacts sales. But there's a critical process - Calibration. ???
What exactly is Calibration? ??♂?
Calibration is like fine-tuning your car to run smoothly. It ensures that MMM aligns with real-world data, making it accurate and dependable.
However, MMM has its challenges. Different media behaviors, data quality issues, and the impact of external factors can complicate things.
Want to know more? Click here to read the full article.
Bad Incentives lead to Bad Marketing
How are you setting incentives at your company? ??
领英推荐
Our new article Bad Incentives leads to Bad Marketing examines this topic.
User based attribution doesn't measure incrementality, so marketers may be incentivized to spend on channels that don't actually drive results.
Wise companies incentivize marketers based on blended performance ??
Total ROAS or growing MAU metrics align marketers to the bigger picture.
Also answer this short survey and we would use the results (anonymously) in a follow up article.
We've published more articles in the past few weeks, and we thought you might find these interesting too:
Orchestrating Measurement Series
Explore insightful conversations with marketing technology thought leaders in our podcast series, "Orchestrating Measurement."
This audio series is a follow-up to our recent white paper.
Featuring 4 episodes:
1. Anton Bugaev, Data Analyst at Bolt, a marketing measurement trailblazer.
2. Eric Seufert, founder of Mobile Dev Memo and a prominent voice in mobile marketing analytics.
3. Julian Runge, Faculty at NorthEastern University and Principle Scientist at Games Data Pro, an expert in marketing data.
4. Eran Friedman, CTO and co-founder of Singular, a key player in mobile measurement.
Listen now on Spotify, Apple Podcasts, and other platforms!
We are happy to share that INCRMNTAL is now ISO27001 certified. While we do not require any user-level data from any customer - it was important for us to go through the auditing process, reviewing all of our processes.
You can find our certification here.