November 2023 DHC Newsletter: The Modern Marketer
Rebecca Messina , a senior advisor to 麦肯锡 , brought her extensive 30-year marketing background to the forefront in her talk with attendees of this month’s DHC Summit on The Modern Marketer, delving into the challenges and opportunities surrounding modern marketing.
Drawing from her rich experience in both the technology and consumer packaged goods (CPG) industries, Messina shed light on the evolving landscape of marketing and the unique mindset she believes is crucial for success.
PARTNER PERSPECTIVES
The Holy Grail of Winning HCP Attention?via OptimizeRX
OptimizeRx 's?newest white paper explores the groundbreaking world of AI-driven, patient-first campaigns as they?investigate their pivotal role in achieving higher script lift.
Discover how new, de-identified data sources revolutionize the concept of next-best-action by pinpointing the crucial windows when brand-eligible patients engage with their healthcare providers.
This white paper is a must-read for those eager to stay at the forefront of innovative strategies to build customer-centric HCP programs.??
PulsePoint Drives Prescriber Reach and Improves Script Lift Using Real-Time Weather Data from The Weather Company?via PulsePoint
The creators of a drug for a major depressive disorder in adults aimed to boost prescriber awareness and prescriptions.
Utilizing real-time, hyper-local weather data from The Weather Company , PulsePoint strategically targeted ZIP codes where likely weather patterns can exacerbate depression symptoms. This approach significantly increased script lift and reached more prescribers.
Download the complete case study for further insights.
Pharma's Golden Opportunity to Reach Every Possible Patient?via PatientPoint
?When pharma brands don’t fully understand the patient journey, they miss a big opportunity to make a deeper, more impactful connection with patients.
"Please stop putting [in advertisements] smiling cancer patients riding a horse on the beach. I couldn’t even afford the beach, and I was not physically well enough to ride a horse."
Read on for a recap of an incredible conversation with PatientPoint? at Digital Pharma East, on the collective opportunity and responsibility to reach, engage and support every possible patient in the care moments that matter by placing patients - and Point of Care - at the center of our campaign strategies. ?
Moving Forward With Omnichannel?via Syneos Health
Biopharmaceutical companies have been rapidly adopting omnichannel solutions to enhance their marketing and improve sales performance.
However, omnichannel can be challenging, and many companies are having a hard time getting omnichannel off the ground.
Syneos Health unpacks what it means to move forward.
UPCOMING DHC EVENTS
In partnership?with Otsuka, a DHC Live Summit on Omnichannel
Please save the date to join us for an afternoon discussing current omnichannel areas of focus including: how are 'regular' business analytics being applied to omnichannel, the best way to feed the content machine created by an omnichannel strategy, and how those on the leading edge of omnichannel execution are successfully executing "test and learn" in a way that allows for fast failures and applied learnings.
PARTNER PERSPECTIVES
Modern Marketing: Showcasing Diverse Patient Perspectives with Sharecare's Vital Voices?via Sharecare
In today’s DTC marketing landscape, success hinges on authentic connections with patients. Sharecare 's groundbreaking Vital Voices media solution delves into the human side of disease management, spotlighting diverse experiences that resonate across races, cultures, and backgrounds. Vital Voices captivates with real patient stories, fostering empathy and inspiring action.
Explore Sharecare's Vital Voices tailored by condition type to connect, educate, and empower diverse audiences.
Contact [email protected] to unlock the potential of this innovation for your campaign. ?
The AI-Enabled Enterprise: Your AI “Five First”?via North Highland
Life sciences companies are leveraging AI to swiftly analyze vast data sets, speeding up drug discovery, personalizing treatments, and enhancing diagnostic accuracy. This integration is revolutionizing research methodologies and transforming patient care by unlocking new insights and accelerating healthcare innovations.?
When it comes to adopting and integrating AI solutions into our business, there is an undisputed (often painful) learning curve. Consider an intentional approach to mitigating risk and capturing enterprise value.
Check out North Highland ’s latest blog for five key principles that allow businesses to tap into AI as a catalyst for transformation.?
The Doctor Is In(bound): Opening Up Two-Way Communication Doubles Digital Engagement?via Veeva
HCPs start conversations with biopharma field teams 30% of the time with an inbound channel, like compliant chat – allowing HCPs to get the information they need, right when they need it.
The latest Veeva Systems Pulse Field Trends Report, a quarterly industry benchmark report analyzing the activity of more than 80% of biopharma field teams worldwide, shows how a service-focused engagement model delivers on HCPs’ needs in real time, significantly strengthening the HCP-field team relationship.
UPCOMING DHC EVENTS
On January 25th at 1pm EST, this DHCG Webinar will explore how to support and engage?patients at the very start of their healthcare journey, ultimately reducing time to care, driving new prescriptions, and improving the patient experience.
ADDITIONAL PARTNER CONTENT
Unleashing the Power of Real-World Data: Taking Off the Blindfold to Actionable Insights?via PurpleLab
The use of insights derived from real-world data (RWD) for advertising planning and business development is table stakes, but getting access to that data and compiling insights can be an arduous and resource-intensive process.
If you missed this webinar with PurpleLab and Deerfield Group , you can now watch it On Demand and learn;?how to use RWD to respond to RFPs and new business pitches in a timely manner,?how to validate or design a media targeting strategy,?novel ways to explore provider, practice and facility data to gain insights,?and how to monitor a drug’s progress in the market and explore market share.
Sermo Barometer 31: Weight Loss Medications & Preventative Health?via Sermo
Over the past year, there has been a significant increase in the demand for weight loss drugs and proactive prevention using advanced health technologies, such as whole-body MRIs.
In the most recent Sermo Barometer Study, 300+ global physicians and advanced practice providers (APPs) “weighed-in” on their experience and sentiment about prescription weight loss drugs, preventative health technologies and the impact of celebrities and influencers on patient expectations.
The Evolving Relationship Between Pharmacy and Patient?via CMI Media Group
CMI Media Group has provided guidance on Point of Purchase as part of delivering omni-dynamic programs for health brands, providing connection from the physical store location to a digital experience and vice versa.?
Understanding 2023 HCP Channel Trends and Preferences?via Healio Strategic Solutions
What you’ll learn:
1. Why understanding HCP channel preferences is key to an omnichannel targeting approach.
2. How content personalization improves perception and engagement among HCPs.
3. How to better support physician’s needs through improved patient education materials.
DHC: PLANNING FOR 2024
This invitation-only webinar, specific to DHC Network pharma marketers and current DHC Group members,?will feature the exclusive release of The DHC Group's third annual Pharma Trends Survey.
This year's survey partner, Klick Wire Editor, Brad Einarsen , will join Mark Bard and Christine Franklin to review the results. Additional industry experts will add their perspective on key trends and implications.
In preparation for 2024 we will hold our semi-annual meeting in December?and?would like to thank the?individuals that help?inform and enrich the work done by the Digital Health Coalition by?providing?valuable insights and feedback which are used to select relevant research projects, event themes, and educational programs.