November 2022 - Marketplace news

Bol.com grows revenue by 5,6 percent

After red numbers in the first and second quarter, Dutch marketplace Bol.com made 1,2 billion euros in revenue in Q3. That is an increase of 5,6 percent. This is mostly thanks to its 51.000 third-party sellers, who account for nearly 60 percent of sales. Bol.com is the largest online store in the Netherlands and Belgium. This year, the company owned by Ahold Delhaize?was supposed to go public. The plans did not go through after disappointing numbers and overall economic uncertainty.

ecommercenews / November 9, 2022

Amazon to invest $2.5 billion in Spain

US online retail giant Amazon announced on Wednesday that it will invest $2.5 billion in its cloud-computing business in Spain, potentially creating 1,300 jobs. This investment, spread over “a period of ten years,” will give Amazon Web Services (AWS), the entity responsible for managing Amazon’s cloud, an eighth data storage network in Europe, the US group said in a statement.It is expected to create “1,300 full-time jobs” in Spain and boost the country’s gross domestic product (GDP) by “$1.8 billion”, according to Amazon.

The Brussels Times November 16, 2022

Amazon Ad Business Growing Faster Than Google, Facebook

Amazon’s ad business outpaced Google’s and Facebook’s growth every quarter for the past three years. It’s still smaller, but Amazon is not competing with retailers for advertising dollars - it is going after Google and Facebook. Amazon’s ad business grew 25% in the third quarter to $9.5 billion. By contrast, Google’s advertising revenue, including all Google properties and YouTube, rose just 2.5% to reach $54.4 billion. Facebook’s advertising, including Instagram, shrunk for the second consecutive quarter, down -3.7% year-over-year at $27.2 billion.

Marketplace Pulse Novembre 1, 2022

Discover and use Shutterstock images directly in Amazon Ads for free

To help Amazon Ads advertisers drive performance and enhance their brand presence, Amazon Ads and Shutterstock are now providing Amazon Ads advertisers with free and easy access to Shutterstock’s library of 390+ million high-quality images. Finding the perfect asset is easy with advanced search capabilities that surface the most relevant content for your campaigns, directly within the Amazon Ads console, in the creative assets application. Amazon Ads’ new integration with Shutterstock brings amazing content into our creative assets tool, saving advertisers hours of work and giving them new ways to reach their consumers with effective, compelling creative. This content can be used across products such as Sponsored Display and Stores.

Amazon ads November 14, 2022

Amazon DSP launches delivery troubleshooting for deal inventory

Demand and supply side missed bid reasons included in campaign management table.?We are launching demand and supply side missed bid reason codes in the campaign management table at the order and line item level for deal inventory. We have introduced new demand and supply side missed bid columns.?Deal and breakdown?will appear as nested rows under orders and line items in the campaign management table. Traders will be able to view troubleshooting metrics against each individual deal. Deal Opportunities Insight Card?placed above campaign management table. This card provides a summary view of the missed bid reasons provided and will live above the campaign management table next to the charting component. The insight card aggregates the top five missed bid reasons across all of the line items or orders for shown in the campaign management table beneath it for deal inventory.

Amazon ads November 8, 2022

A Guide to Amazon PPC Keyword Ad Groups & Match Type

How to determine how many keywords to use per ad group on Amazon? Which keywords match types should you use? Get Amazon Ad keyword advice. Keywords are a part of both your organic and paid strategy on Amazon. First instincts may tell you to use as many keywords in your product listings or your advertising campaigns to reach the widest audiences, but not limiting your keywords will cause more harm than good.

Feedvisor / November 3, 2022

Automated report setup in Marketing mix models (MMM) application

We are simplifying our?Marketing Mix Models (MMM)?feed by automating and including brand, product, and campaign selection within the advertising console. After selecting an advertiser, users will leverage a dropdown menu to select a brand. Once a brand is selected, product and campaign files will be generated for user validation. A MMM is an return on investment (ROI) analysis commissioned by marketers as a source of truth to determine sales impact from each marketing channel and publisher. The outcome of an MMM influences marketing budget allocations. The MMM application allows Amazon Ads’ MMM information to be requested and received in a ready-to-analyze format. The new request process allows users to validate the information prior to report delivery, reducing validation effort by up to 60% (Amazon Internal Data, US, 2022).

Amazon ads / November 15, 2022

Track advertising changes and see account activity with the account transparency log

The account transparency log is a new security page that provides a list of sensitive actions taken on an account via the advertising console, along with the username responsible for the change. At the time of launch, this feature publishes user and account management actions and campaign actions. This launch provides a way for account admins to view which user is responsible for changes to the account for security, audit, and compliance purposes. With the launch of the account transparency log, we’re providing you with fully self-service visibility into account activity.

Amazon ads / November 9, 2022

Snapchat’s latest AR shopping experience lets you try and buy eyewear from Amazon

Snap and Amazon Fashion?are partnering up?to provide Snapchat users with the ability to try on branded glasses and sunglasses using augmented reality filters.?Snapchat’s 363 million daily active users now have access to thousands of glasses, goggles, and sunglasses from the likes of Maui Jim, Persol, Oakley, and Costa Del Mar through the apps’ AR feature. The AR lenses don’t just overlay eyewear: in some cases, on-theme accessories are added, like knitted hats and frosted backdrops for Oakley’s line of ski sunglasses.?

The Verge / November 03, 2022

Amazon's leaked 'Clinic' would connect patients to telemedicine

Amazon might have a new healthcare offering coming soon, according to a leaked video. A video published to the company's YouTube page Tuesday — and then quickly taken down — described “Amazon Clinic,” an online care program that would offer treatment for “common conditions” like allergies and acne.

The Verge / November 9, 2022

Amazon's next-generation Prime Air delivery drone can fly further and through "light"rain

Amazon is?building a better drone?that should help chart a course for the company’s Prime Air delivery service after the project was reportedly?hampered by multiple malfunctions, crashes, and even fires. The new MK30 drone will go into service in 2024 and is designed to be quieter, go further, and handle the elements better, like high temperatures and light rain.

The Verge, November 10, 2022

Amazon's new warehouse robot can handle individual products

Amazon?has announced a new robot, dubbed Sparrow, which the company says is its first warehouse robot that can “detect, select, and handle individual products.” The company says the machine is capable of recognizing and handling “millions of items” and that it will reduce the repetitive tasks its human workers have to do.

The Verge / November 10, 2022

Amazon continues to invest in the growth of European small and medium enterprises

Amazon supported SMEs to achieve over €14.5 billion in exports and create 100,000 new jobs in 2021. Our 2022 SME Impact report also reveals insightful data about how our SME relationships have expanded over the years.

Amazon, November 10, 2022

How Amazon supports sustainable startups

A new program supports sustainable startups like Cleannest and helps them succeed. We spoke with Austrian founder Rima Suppan. The?Amazon Launchpad Sustainability Accelerator?(ALSA) was created through a joint initiative between Amazon and?Climate KIC?(Knowledge and Innovation Community). Climate KIC is supported by the European Union's EIT (European Institute of Innovation and Technology), and is Europe's leading center for sustainable innovation.

Amazon, November 14, 2022

Amazon adds jobs in Luxembourg and continues to invest in Europe

With over 4,000 employees in a variety of jobs at all levels, Amazon is now among the top five employers in Luxembourg, our EU headquarters. Over the last decade alone (2010 to 2020), we’ve committed more than €100 billion to grow Amazon across the EU and the UK. If you take in to account our cumulative investments in Europe plus our overall GDP contribution, the total is estimated to be more than €200 billion on a pan-European basis since 2010*.

Amazon / November 03, 2022

Chinese Sellers Didn’t Quit Amazon

Chinese sellers have recouped the market share they lost on Amazon over the past two years. It looked like they were abandoning Amazon for a while, but that has since turned out false.The share of sales on the Amazon marketplace in the U.S. by Chinese sellers is at all-time highs. According to Marketplace Pulse research, the percentage of total seller feedback reviews volume by Chinese sellers is back to levels last seen in November 2020. Sellers receive customer feedback reviews for each order, amounting to millions of reviews each month (providing feedback is optional, and the percentage of customers who leave a seller review is 1–5%). While inherently rudimentary, this analysis method estimates the directionality of sales mix changes.

Market Pulse / November 9, 2022