Nourishing the Future: Spotlight on BOBBIE FOR CHANGE

At DailyKarma, we’re excited to spotlight partners who are truly setting new standards with their remarkable cause marketing initiatives. We all need a dose of inspiration, and we hope these success stories ignite your creativity and provide fresh ideas to elevate your brand's impact programs.

We’re excited to announce the Shop For Good app launch on Bobbie 's website, now powering Bobbie for Change’s donation efforts. Supporters and customers can easily make contributions directly through the site or as an add-on to a purchase, making it simple to support this impactful initiative.

Bobbie was founded to offer a safer, cleaner option in the baby formula aisle, but since 2021, it has rapidly evolved into a powerhouse for family support. Bobbie has taken unprecedented steps in the industry to go beyond just selling products—and here's how they're doing it:

1. BEYOND DONATIONS–COMMUNITY, ADVOCACY AND POLICY CHANGE

Bobbie has not only provided in-kind donations but also partnered with trusted nonprofits, advocated for expanded insurance coverage, and championed workplace rights for parents. This holistic approach ensures they address the multifaceted needs of modern families.

2. BEYOND THE LANDING PAGE–A COMPREHENSIVE DONOR FUND

In 2023, Bobbie for Change was established as the brand’s social impact and policy arm. To further drive the mission forward, a donor-advised fund was established through Daffy , supporting collaborations with organizations like 4Kira4Moms, Inc. , The Breasties, Paid Leave for All, Moms First , &Mother, Mama Glow Foundation, birthFUND , and Chamber of Mothers. These partnerships focus on key issues affecting parents and families today.

"Every dollar donated goes straight to Bobbie for Change’s selected 501(c)(3) partner non-profits, fueling their mission to nourish families nationwide. They can’t do it alone, and your support is crucial. We’re tackling the big issues to evolve modern parenthood and as always, we are doing it with YOU!"

3. BEYOND THE PRODUCT–BUILDING A MOVEMENT

Bobbie isn’t just selling formula; it’s building a movement to redefine modern parenthood. Through their initiatives, Bobbie is challenging outdated norms, supporting families in innovative ways, and setting a new standard for what it means to be a truly family-focused brand.

At DailyKarma, this collaboration is deeply personal. As parents ourselves, we’re committed to working with brands that are dedicated to real, on-the-ground change. This is the future we envision—a world where brands of any size can contribute meaningfully through cause marketing, philanthropy, and advocacy efforts. And we are here to ensure that brands are supported to get the job done.

They say parenthood takes a village, and we’re proud to be in this community with Bobbie. Visit hibobbie.com?to donate and learn more.