Noticing Significant Drop in Key Metrics of Your Digital Product?

Let’s help you identify some quick wins for your product through UX Audit!

Are you facing a problem with your digital product??

Have you noticed a decline in key metrics that has left you concerned and puzzled??

You may be wondering why people aren't signing up or why your user base isn't growing despite the awesome features you've incorporated.?

These questions lead to a bigger one: Did you build your product based on gut feelings without truly understanding your users?

The digital world is changing rapidly, user expectations are rising, and competition is becoming fiercer than ever, wherein the consequences of a poor user experience are more severe than you might think.

As you dig deeper into the issue, you may discover potential reasons for the drop in your stats. It's possible that users don't understand certain aspects of their journey within your product. The new features you've introduced may not be communicated effectively in the user interface, which is why these factors could be undermining your progress.

If you're considering a redesign, hold on for a moment!

It's important to realize that a well-thought-out overhaul takes time, possibly a couple of months. During this period, your company may continue to lose potential conversions and revenue.

So, you find yourself at a crossroads, you understand the need for a transformation that addresses your users' expectations, but you also recognize the financial risks involved in a lengthy redesign process.

The choice is yours to make! Will you risk further losses during a redesign, or will you explore alternative solutions to bridge the gap between your product and your users' desires??

You can’t be Your Own Brand’s Auditor!

Human minds are prone to bias, which is why after interacting with a product for some time, it learns its ways even around difficult things. This also means that you tend to put your focus on fixing very complex issues, while failing to see the obvious ones wherein your user is most likely to struggle with.?

This is why you need a fresh pair of eyes for your audit. You need someone to look at your product holistically, without prejudice to be able to draw relevant conclusions, based on usability parameters.

Therefore, a UX Audit is your best bet, as it is the first step towards a better understanding of what your users want, need, and expect from your website or app.

A UX Audit is a Window into the Minds of Your Users!

It's a handful of ready-to-implement insights or quick fixes you can benefit from, both for now and in the long run. After a UX Audit, you get a thorough list of guidelines and recommendations, so you know exactly what to do next, and how to do it.?

And hold on! Don’t misunderstand UX audit as a criticism of your product, in fact it’s an opportunity to make things better.

• It helps in identifying what seems too complicated for the users, which is why they’re leaving.
• Audit enables you to understand what is working well, and ways to scale it for even better results!
• UX audit discovers 'low-hanging fruits’ or easy and quick improvements that can impact the over experience of your product in multiple ways.
• You and your stakeholders can therefore establish priorities relevant from the perspective of your business objectives, and the order in which the improvements should be implemented.

An Expert Evaluation makes All the Difference

UX auditors go through your digital product to identify various aspect of potential barriers for the users and for?

• Expert Analysis

User testing can make or break the success of any UX audit by validating assumptions, uncovering insights, and identifying opportunities for improvement by gathering feedback directly from your real users. This can help identify which aspects can be tailored to meet the needs and expectations of your target audience, leading to increased engagement, higher user satisfaction, and ultimately, better business outcomes. And hence user testing is a part of UX audit which you can’t afford to skip!

• Easy Fixes

Many-a-times business owners and stakeholders unknowingly spend a lot of time and money on aspects of the digital product which might not be necessarily needed for a better user experience. It is imperative to realize what is important both from a business perspective and from the user perspective. UX auditors help to identify quick fixes that can be implemented easily and quickly to the product while ensuring that these fixes make the biggest impact.

• Accessibility Compliance

If your app is not accessible to various users, irrespective of their age or disability, then there is a huge aspect of accessibility compliance to be taken care of. ?By making your product accessible, you are not only opening doors to a wider audience but also showing that you care about inclusion and diversity. And that matters!?

It’s Time to Stop the Guesswork and Get a UX Audit!

Irrespective of whether you're headed for a full redesign or just want to look again at what you already have, a UX Audit is the quickest and the deepest tool to help you pinpoint the good, the bad (and the ugly) of your digital product. Based on the research and hard data evidence (instead of your gut feeling), you'll be able to implement decisions, beneficial to your product.?

A digital product fueled with good UX is a lot more likely to give you better customer retention and upbuild your customer loyalty.?

Both of these factors contribute directly to boosting your sales and conversion; but you can't really do it without acknowledging your users into the equation!