Nothing Happens in this World Until Somebody Sells Something

We are all in sales. Regardless of your profession or title. What's more, that's a good thing.

Everyone in an organization should know what their mission is, who they serve and why.

Even if your role is not forward facing to the client, there will be times when you are interacting with people outside of business hours, maybe at your kid's soccer game or recital, where another parent may ask where you work. If you cannot answer a follow-up question of "What does your company do?" or "Who are your customers?," you may have missed an opportunity to bring in a new client or customer.

Further, if you provide professional services and are a doctor, lawyer or accountant, you need to know how to sell in order to get more clients. And, selling is probably not something you learned while you were pursuing your professional education.

But, fear not. There are many resources available to organizations and individuals that will help teach sales to individuals who are not acclimated and who do not perceive their role within the organization as sales focused.

As a business leader or manager, the easiest way to help these individuals connect the dots of why everyone in the organization is already in sales is to remind them how they get paid. And the simple answer is that they get paid based on the revenue driven by sales.

You can access sales training content through online videos, books, info-graphics, audio-learning, instructor-lead programs or customized sales training specific to your industry and organization. Regardless, it is essential that the role of sales is embraced by everyone in an organization and that everyone supports the sales effort. Even and especially if they are not forward facing to the client.

After all, nothing happens in this world until somebody sells something.

Bob Greene is a Senior Sales Leadership Consultant and Trainer for maestrogroup.co