Nothing falls into your lap
Danielle Zeitlen Hughes
Chief Personality Officer | Professional Branding is a need to have, not a nice to have. I make it suck less. | Love your LinkedIn bio | Not Seasoned | Payment accepted in bottles of Bordeaux
It just fell into my lap
This was uttered recently by two people on one of my coaching calls and, well, it made me insane. Of course, they were both talking about projects or jobs. As if the job fairy came around and just dropped a big juicy assignment in their laps like the stork drops babies.
Projects DON'T just fall into your lap. Things that DO fall into your lap:
You know what doesn't? Work. Because if you've been marketing your business, if you've been networking and building relationships, if you've put out reliable content and quality work for years, "falling into your lap" isn't a thing.
That's called Your Marketing is Working.
It's by design
The whole point of marketing is to get noticed.
When you get noticed, you have people coming to you.
You get referrals.
You get introductions.
No one "comes out of the blue" with a project.
They've been following you, hearing about you or were told about you from someone who trusts you.
Who respects you.
Who can vouch that you're their ideal person.
That you're uniquely qualified to help them.
It's literally by design!
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Otherwise, why bother marketing yourself? (can you tell I'm fired up?!)
Like, why even bother?
There's no other reason to put yourself, your message and your services out there if you don't want to get more work, clients or customers.
This is why you do that!
This is why you post on social.
Or have a newsletter.
Or send emails.
Or showcase your work in case studies.
Or tell your boss about the goals and success metrics you hit.
Promoting yourself and your business is what makes work come to you.
And, if it seems like work is falling into your lap, then you're doing something right.
Just remember, you need to keep doing it.
And, if you want to Bring more you to work, ask me about my Employee Personality Branding sessions.
They help employees:
And for employers:
B2B content writer and copywriter for the health market.
2 年That is the way to look at things and encouragement to keep spreading your name by commenting to the right people. Your LinkedIn tagline states what you do and who for. The right comments generate interest from the right individuals. Francis Ardi
Branding & Brand Management for Sustainable Building Designers
2 年This is a wonderful reminder that things “fall” in place after a lot of doing and to keep doing even when you feel like it’s not falling together. Keep up the work and the work will follow. Thanks for the wonderfully written newsletter that is humbling and genuine. Danielle Zeitlen Hughes
Senior Director, Marketing, Commerce, and Tech Briefings @ EMARKETER | Leading Digital Marketing & Commerce Analyst
2 年To me, this post is all about one thing: HUSTLE. Don't sell yourself short by waiting for things to happen. Love this sentiment—hope it serves as an inspiration to folks starting out, especially!
Accelerating Your LinkedIn? & Networking Learning Curve ? Exactly What to Say? Certified Guide ? Speaker, consultant, trainer ? Frequent LinkedIn Beta-Tester ? You Can't Automate Relationships?
2 年Yesssss. You may not be able to easily track the actual path of the things you do to stay in front of your network and have something "fall into your lap," but there is one.